Housing affordability has been one of the key marketing tools in an agent’s arsenal, but that could be changing soon. #200336957-001 / gettyimages.com During housing’s down years, agents had a couple of marvelous talking points to use with potential homebuyers

Social media is quickly becoming the preferred marketing method for many, and with good reason. Here are 3 steps to help you boost its effectiveness. #150415588 / gettyimages.com In the past several years, the influence of the Internet has grown

Homeownership rates in young adults have been dwindling, and Fannie Mae takes a stab at explaining why. #151910629 / gettyimages.com Homeownership is on the decline. And though it is a trickling decline and might, at some point in the future,

New home sales were down monthly and up yearly, but the story is so much deeper than that. #160457704 / gettyimages.com By now you’ve surely seen the headlines – though new home sales in July were up 12.3 percent

July’s existing-home sales data looked pretty positive, but scratching beneath the surface reveals a different perspective. #76038116 / gettyimages.com It all seems so nice – in July, existing-home sales rose 2.4 percent from June to a seasonally adjusted annual rate

Despite numbers that would imply the contrary, homebuilder confidence continued to increase this month. #82355278 / gettyimages.com Builders were a mighty confident bunch this month, with the NAHB’s Housing Market Index, the industry’s leading measure of homebuilder confidence, rising

NAR’s new existing home-sales report shows the sales pace quickening, inventory rising and distressed sales falling. #180585625 / gettyimages.com As summer temperatures hit their peak in July, so did existing-home sales, which, as the National Association of Realtors today

New survey data has uncovered the secret reason for why housing has yet to fully recover – though admittedly, it’s a pretty straightforward explanation. #144553105 / gettyimages.com Interest rates remain at historic lows. Home price gains have moderated, and

Immigrants already play a large role in housing, but that role will only grow more pronounced in the coming years. #118977667 / gettyimages.com Here’s an eye-opening stat for you – from 2010 to 2020, immigrants in the U.S. will

With a strong multifamily sector driving activity, housing construction put up some fantastic numbers in July. #162749020 / gettyimages.com The homebuilding sector exceeded expectations in July, with housing starts soaring to a seasonally adjusted annual rate of 1.093 million, according

We’ve been reporting for some time that housing is being largely driven by higher-income consumers (while first-time homebuyer numbers stall), but new stats on mortgages in 2014 really drive that trend home. Check out our infographic below for some

Millennials are poised to be the next big source of housing demand, but far too many of them are still grounded in their parent’s homes; why is that? Using new survey data from Fannie Mae, we’ve put together the

Improvements to the housing market have been pushing the nation towards recovery, but a new survey says some consumers remain wary. #186817598 / gettyimages.com While housing, in many parts of the country, has seen a steady stream of improvements

Lending standards have loosened since a year ago, but student debt is still keeping Millennials out of homeownership. #173865930 / gettyimages.com So much is said about why Millennials have been largely staying away from the housing market, but a

Negotiations call for a certain amount of assertiveness to make sure your clients get what they deserve, but how do you when it’s enough? #182793260 / gettyimages.com One of the hallmarks of a quality negotiator, especially in regards to real

Recent analysis by the CFPB has spurred changes to FICO, but how will those changes impact your real estate business, if at all? #114854649 / gettyimages.com FICO, aka the most prevalent credit-rating system in the U.S. and a key