Technology

What kind of tech are agents using for lead generation? Find out what Boston real estate professionals had to say.
What kind of tech are agents using for lead generation? Find out what Boston real estate professionals had to say.

Are you paying for lead generation? See the top tools readers said they can’t live without.

Tech platforms Boomtown, Sisu integrate to bring productivity tools to agents
Tech platforms Boomtown, Sisu integrate to bring productivity tools to agents

The integration will let BoomTown CRM users create real-time performance leaderboards and motivational tools for productivity.

New automated valuation model introduced by CoreLogic
New automated valuation model introduced by CoreLogic

“In 2020, the appraisal industry saw an immediate need to shift from traditional in-person appraisals to consistently precise and dependable digital valuation tools — a need that continues to grow and has no end in sight.” — Frank Martell, president and CEO of CoreLogic

Is private equity-backed real estate tech a game changer?
Is private equity-backed real estate tech a game changer?

Venture capital and lead generation — what does one thing have to do with the other? A lot, for real estate tech firm Propertybase.

Staying safe on social media
Staying safe on social media

The National Association of Realtors and the Massachusetts Association of Realtors are encouraging agents to take a closer look at their social media presence for Realtor Safety Month.

iBuyer activity down 88% in Q2
iBuyer activity down 88% in Q2

The biggest players in the iBuyer market closed up shop at the beginning of the pandemic, and a new report shows the numbers.

The new pandemic escapism is online home shopping
The new pandemic escapism is online home shopping

Now might be a good time for brokers to make sure their online assets are in order, according to a new report from Today.

Learn which CRM tools can help you grow your real estate business in Agent Publishing’s new special report
Learn which CRM tools can help you grow your real estate business in Agent Publishing’s new special report

A new report conducted by Agent Publishing digs into how real estate brokers, teams and brokerages use CRMs; which tools they use; and how they feel about the CRM they’re using today.

How tech can help Boston’s real estate market bounce back from COVID-19
How tech can help Boston’s real estate market bounce back from COVID-19

A new study looks at how well networked certain regions of the country are — as well as how ingrained technology is in their local economies — to predict how the rebound will go locally. Find out how Boston ranks.

2 vital steps to building real estate lead pipelines through social media
2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

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