Technology

How tech can help Boston’s real estate market bounce back from COVID-19
How tech can help Boston’s real estate market bounce back from COVID-19

A new study looks at how well networked certain regions of the country are — as well as how ingrained technology is in their local economies — to predict how the rebound will go locally. Find out how Boston ranks.

2 vital steps to building real estate lead pipelines through social media
2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

Technology takes center stage at Accelerate Summit 2020
Technology takes center stage at Accelerate Summit 2020

Chicago Agent magazine, the sister publication of Boston Agent, held its annual Accelerate Summit this week. At the digital marketing panel, real estate agents offered their insights on digital marketing done right.

Moxiworks and realtor.com launch new marketing programs for agents
Moxiworks and realtor.com launch new marketing programs for agents

With technology changing the landscape of both luxury sales and social media, Moxiworks and realtor.com have released new programs that seek to keep agents in the know.

What you need to know about Airbnb in Boston
What you need to know about Airbnb in Boston

Short-term rentals have gotten a bad rap in some circles, though according to a recent study, they’re not the contributing cause for the increase in American housing costs. Here are some important factors for real estate professionals to be aware when entering this business niche.

To brand or not to brand? Google has the answer
To brand or not to brand? Google has the answer

The tech giant shares exclusive data with Agent Publishing on how paid ads can provide a back door to your listings.

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