Improving Your Business

Stories, articles and advice aimed at improving your business

3 Critical Details About Millennial Homebuyers

We know that many Millennials are sitting on the homeownership sidelines, but what about the peeps who DO buy homes? We report quite regularly on the myriad reasons that Millennial homeownership remains low, but what the Millennials who have

7 Signs that Consumers are Still Skittish on Housing & the Economy

There have been some positive developments in housing and the economy, as of late, that that has not translated to widespread sentiment among consumers. Call it “The Great Economic Divide.” Though the economy and the housing market have both

10 Hot Trends for 2015

Homeowners look to spruce up the place in 2015; here’s how… When people hear homeownership, especially for first-time buyers, it’s easy to imagine this process in which an agent takes you around to a number of perspective properties, you

3 Things to Know About the FHA’s Plan to Reduce Mortgages Costs

So, word is spreading that the FHA will lower the cost of its mortgages; here are the things you should know about it. News broke yesterday from a variety of outlets that the FHA is planning on reducing borrowing costs

Zillow Drops List Hub, Introduces Accuracy Fix

Zillow opts not to renew ListHub contract and implements plan to secure direct feeds to local MLSs. Who holds of the gauntlet, Zillow, Trulia or realtor.com? “The Big Three,” they are called, and for good reason – combined, the

The 8 Big Obstacles to Homeownership in 2015

What obstacles remain in the homebuying process? Consumers have many expectations for the housing market in 2015, but they’re also operating under little allusion as to the obstacles that remain in place between them and their dream home. So

The Top 3 Consumer Expectations for Housing in 2015

Agents may be looking up when it comes to 2015’s housing market, but how do consumers feel about the impending year? The news cycles have been chock-full of stories on what analysts and trade professionals expect for housing and

20 Apps to Look Out for in 2015

Staying mobile has become essential for today’s real estate agents. Here are 20 apps to get in 2015. As previously reported, mobile apps, as swiftly as they were introduced, are seizing control of the overall mobile market, steering users

Move, Inc. Files Lawsuit Against Former VP of Product Marketing

Move, Inc., the company that oversees NAR’s realtor.com website, has filed a lawsuit against Curt Beardsley, a former VP of product marketing who, earlier this year, left Move for a new position at competing syndication site Zillow. This marks the

Former Zillow Employee Files Sexual Harassment Suit Against Company

Real estate syndication company Zillow has found itself in hot water over sexual harassment allegations from a former employee. A former employee of real estate syndication firm Zillow has filed a sexual harassment lawsuit against the company, alleging that

NAR’s Pending Home Sales Report Tells a Bigger Story

Contract signings are down late in the year but still above average. The latest Pending Home Sales Index report from the National Association of Realtors showed a slight dip in pending home sales in October. Still, levels remain healthy

Auction.com/Google’s First NowCast Predicts Strong Nov. Market, though Challenges Remain

Google’s first foray into housing data has yielded some encouraging – albeit sobering – numbers for the housing recovery. Earlier this month, we reported that Google and Auction.com were diving head-first into the real estate data game with NowCast,

How Homebuyers Search for Their Homes – 4 Important Trends

The manner in which prospective homebuyers search for residences suggests very interesting things about the housing market. About a month ago, we reported on what has been a radical upheaval to how real estate functions: 43 percent of homebuyers

Report Reveals 4 Pieces of the Mobile App Puzzle

The popularizing of smartphones introduced the world to the mobile Internet, but now apps have overtaken Web usage. Though smartphones are a relatively new innovation in the longer and more encompassing transition into digital, which started with the introduction

What Homes Do Consumers Want to Buy? 5 Important Trends

There are many types of homes for sale on any given day, but what trends are consumers gravitating towards? Tall, short, skinny, fat, new, old, historic, modern, urban, rural – the possibilities are endless when it comes to the

3 Reasons Why Obama’s Plan for Net Neutrality Matters For Your Business

President Obama came out in support of net neutrality this week, and his proposals could be instrumental in protecting the Internet – and your business. Advocates for net neutrality received a huge vote of confidence this week from President

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