Improving Your Business

Stories, articles and advice aimed at improving your business

4 Essential Facts About Today’s Mortgage Markets

There has been undeniable progress in the mortgage markets, but the effects of the recession still linger. Earlier this week, the Federal Reserve released a bevy of mortgage data from 2013, and it came with a screaming good headline

Drones: The Future of Marketing in Real Estate?

In the ever-competitive real estate industry, agents are anxious to incorporate drone photography as a marketing tool used to provide buyers with the best possible view of a property. Drones are unmanned aerial vehicles (UAVs) used exclusively for law

6 Signs to Spot a True Entrepreneur

Real estate agents need at least a dash of entrepreneurial spirit if they hope to maintain a successful business. Here are six ways to see if you’re a true entrepreneur. One of the hallmark characteristics of any truly successful

My Advice for Struggling Agents: Keep Digging!

The next time you watch a race on TV, listen in to when the spotter and the driver communicate with each other over the radio. Frequently, you’ll hear the spotter say “keep digging,” which means try a little harder

4 Words to Avoid in Your Real Estate Marketing Materials

Some marketing words should be put to pasture. Real estate is not an easy occupation, especially in a metro area as large as ours. After all, you’re competing with thousands of similarly talented, driven professionals, all of whom are

5 Fascinating Findings on How Generation Z Perceives Homeownership

Generation Z, according to new survey results, have interesting views on homeownership. Generation Z, the next cohort of Americans after the Millennial generation, represents the most wired, diverse group of Americans in the nation’s history. Indeed, starting around the mid-90s

5 Important Agent Safety Tips For Selling a Home

Whether you like it or not, selling a home can put you in harm’s way, and you should take the necessary precautions. It’s an inconvenient truth about the buying and selling process, but one that bears repeating – as

6 iPhone 6 iOS Improvements Agents Will Love

New iPhone 6 promises higher functionality for agents who value mobility and efficiency. Not much is known about Apple’s upcoming iPhone 6, but a recent TIME magazine article did reveal a few things about the phone’s new operating system,

Agents’ Lives Made Easier with Homesnap Pro App

Homesnap announced today that Homesnap Pro, featuring ShowingTime‘s ‘Schedule a Showing’ link, will be integrated in markets in which both platforms are available, starting with MRIS. Homesnap Pro is the professional version of the popular consumer app Homesnap, which

4 Phrases Any Good Agent Avoids Saying

Talking to clients is a big part of being a good real estate agent, but only if you’re saying the right things. Real estate is an ever-changing industry because people are ever-changing. With new social trends and technologies come

3 Ways That ‘Big Data’ Has Changed Real Estate

Big data – the grand democratization of statistics and information that the Internet made possible – has ushered in substantial changes to many an industry, and real estate is no exception. Today, real estate is more focused on data

Zillow’s Plans to Acquire Trulia: Will the FTC approve?

Zillow and Trulia have announced their commitment to one another, as Zillow has entered into a “definitive agreement to acquire Trulia” for $3.5 billion in stock. Both companies will remain in tact as brands with Trulia CEO Pete Flint

It’s On – Move, Inc. Answers Zillow with Own High-Profile Acquisition

And you thought Zillow was the only syndication site making high-level acquisitions? Advantage – Move, Inc.? In a clear response to Zillow’s $3.5 billion acquisition of Trulia, Move, Inc., the company that manages NAR’s realtor.com website, has acquired the

4 Simple Home Pricing Strategies

Price setting has been compared to a science, but you don’t have to be a professor to do it accurately and effectively. Price setting has been compared to a science, but according to a statement made to The Washington

6 Ways to Become a Smarter Agent

How can you be sure, as an agent and as a person, that you’re always pushing yourself to become smarter and more adaptable? We have an unfortunate tendency, nowadays, to think that intelligence is innate – that some people, in other words,

The Limitations of $1 Million in International Real Estate

$1 million sure goes much farther in our local housing market! In our housing market, as well as scores of others across the U.S., $1 million is a hefty sum of money, one that awards potential homebuyers a myriad

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