Drones: The Future of Marketing in Real Estate?


In the ever-competitive real estate industry, agents are anxious to incorporate drone photography as a marketing tool used to provide buyers with the best possible view of a property.

Drones are unmanned aerial vehicles (UAVs) used exclusively for law enforcement, national security and scientific purposes. Unfortunately for the real estate industry, commercial use of drones requires a certificate of airworthiness from the Federal Aviation Administration (FAA), which are rarely warranted and only awarded on a case-by-case basis.

Considering the hefty cost of renting helicopters or climb cranes to capture a birds-eye view of a property, it is not surprising that the real estate industry is interested in using drone technology to enhance listings. In an industry based heavily on the appearance of a product to prompt sales, agents want to provide clients with visuals using innovative technology. Carlos Cristerna, an associate principal and the director of visualization at Neoscape, an agency that focuses on the real estate market, told CityLab.com that drones are “the thing” in real estate today.

“Every decade or every year or every day, there’s something new that people want look at, that everyone wants to do,” says Cristerna. “It seems like these days, drones are the thing.”

New Regulations for Commercial Use of Drones

Fortunately for Realtors, an act known as the FAA Modernization and Reform Act of 2012 called on the FAA to determine clear-cut regulations for commercial use of drones no later than Sept. 30, 2015. While Realtors wait for regulations to be implemented, the National Association of Realtors (NAR) has created a field guide to help Realtors understand the legal status of using drones and educate them on the potential use of drones in the real estate industry.

NAR, who sent a letter to the FAA concerning the use of drones in the real estate industry, spoke with Housing Wire and commented on the responsible use of drone technology and the need for regulations to preserve safety and privacy.

“Use of UAV technology by the real estate industry is simple compared to other applications such as land surveying or law enforcement,” said NAR. “The use of UAV technology would be limited in scope to the property itself. Properly written regulation would permit the use of UAV technology within the real estate industry, while maintaining safety in the NAS and privacy of citizens.”

Drone Technology to Replace Manual Labor

In addition to all the hype centered around using drones as a marketing tool, the industry is also looking to replace the manual labor needed to build properties with drone technology. While drones are most commonly known for their use in the U.S. military, a firm of architects in Switzerland created the first architectural installation called ‘Flight Assembled Architecture’ design by Gramazio & Kohler and a visionary robotic system by Raffaello D’Andrea using drones.

Should the use of drones for assembling architecture continue, only a tender is needed to slap on the mortar, and a mason to be in charge of the drones. Despite the variety of opportunities in the real estate industry that drones offer, many feel that the use of drones will eliminate jobs, leaving those who previous provided manual labor unemployed.

The FAA has authorized tests around the country to help decide what restrictions need to be set in place to ensure safe operation and protect national security, including the privacy of people. The administration is expected to issue rules on the commercial use of drones next year.

Read More Related to This Post


  • I just want to say I am just very new to weblog and definitely savored this web page. Almost certainly I’m likely to bookmark your website . You certainly come with incredible posts. Many thanks for revealing your website.

  • You can definitely see your skills within the paintings you write. The world hopes for more passionate writers such as you who aren’t afraid to say how they believe. At all times follow your heart.

  • It’s awesome to pay a visit this website and reading the views of all mates on the topic of this piece of writing, while I am also eager of getting know-how.|

  • Magnificent beat ! I wish to apprentice while you amend your site, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

  • Definitely believe that which you said. Your favorite justification appeared to be on the web the simplest thing to be aware of. I say to you, I certainly get irked while people consider worries that they plainly do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks

  • Nice post. I was checking continuously this blog and I’m impressed! Extremely useful info specifically the last part 🙂 I care for such info much. I was looking for this certain information for a very long time. Thank you and good luck.

  • Hello there, I found your site by the use of Google while looking for a similar matter, your site got here up, it appears great. I have bookmarked it in my google bookmarks.

  • great put up, very informative. I ponder why the other experts of this sector don’t understand this. You should continue your writing. I am sure, you’ve a huge readers’ base already!

  • Contract Law says:

    I’m extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it is rare to see a great blog like this one nowadays..

  • Anita Kirner says:

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving us something informative to read?

  • Hello, i think that i saw you visited my website thus i came to “return the favor”.I am trying to find things to enhance my site!I suppose its ok to use a few of your ideas!!

  • Wonderful paintings! That is the kind of information that should be shared around the net. Disgrace on Google for no longer positioning this submit higher! Come on over and consult with my site . Thanks =)

  • Somebody necessarily lend a hand to make seriously posts I might state. That is the very first time I frequented your website page and so far? I amazed with the analysis you made to create this actual publish amazing. Excellent job!

  • I like the helpful information you provide in your articles. I’ll bookmark your weblog and check again here frequently. I am quite certain I’ll learn lots of new stuff right here! Best of luck for the next!

  • I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an shakiness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this increase.

  • I actually wanted to develop a quick message so as to express gratitude to you for some of the splendid points you are placing at this website. My time-consuming internet investigation has at the end been rewarded with useful insight to talk about with my close friends. I would point out that most of us website visitors are truly lucky to dwell in a great place with many special individuals with insightful advice. I feel truly grateful to have used your website page and look forward to tons of more brilliant minutes reading here. Thanks a lot once again for everything.

  • Good write-up, I am normal visitor of one¡¦s web site, maintain up the excellent operate, and It is going to be a regular visitor for a long time.

  • I was recommended this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my trouble. You are amazing! Thanks!

  • We are a group of volunteers and starting a new scheme in our community. Your website offered us with valuable info to work on. You’ve done a formidable job and our entire community will be grateful to you.

  • I like the valuable information you provide in your articles. I will bookmark your weblog and check again here regularly. I am quite certain I’ll learn lots of new stuff right here! Best of luck for the next!

  • Leather Sofa says:

    Fantastic beat ! I would like to apprentice while you amend your web site, how could i subscribe for a blog web site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear idea

  • I have read a few good stuff here. Certainly worth bookmarking for revisiting. I surprise how so much attempt you place to make such a wonderful informative website.

  • Needed to post you the little remark so as to give thanks again for your personal incredible views you have contributed on this page. This has been so particularly generous of you to offer easily all most people could have advertised for an electronic book to help with making some money for their own end, even more so considering the fact that you might have tried it in case you decided. These things also served to become fantastic way to recognize that some people have the identical fervor just like my own to realize significantly more concerning this matter. I’m certain there are a lot more enjoyable moments in the future for people who discover your website.

  • Thanks , I’ve just been searching for information about this topic for a while and yours is the best I’ve found out so far. But, what in regards to the bottom line? Are you sure about the source?

  • Electric Car says:

    I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all site owners and bloggers made good content as you did, the net will be a lot more useful than ever before.

  • I definitely wanted to send a note in order to appreciate you for the nice information you are giving out here. My considerable internet search has at the end of the day been compensated with professional insight to write about with my contacts. I would assert that most of us website visitors actually are very much fortunate to exist in a fine site with very many wonderful individuals with interesting concepts. I feel very blessed to have come across your weblog and look forward to tons of more entertaining minutes reading here. Thanks a lot again for all the details.

  • I haven¡¦t checked in here for some time as I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

  • I like what you guys are up too. Such clever work and reporting! Keep up the superb works guys I¡¦ve incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂

  • Thanks for sharing superb informations. Your web-site is so cool. I’m impressed by the details that you¡¦ve on this blog. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my friend, ROCK! I found just the information I already searched everywhere and simply could not come across. What a great site.

  • I do accept as true with all of the ideas you have presented for your post. They’re very convincing and will certainly work. Still, the posts are very quick for novices. Could you please prolong them a little from subsequent time? Thank you for the post.

  • oak flooring says:

    Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is excellent, as well as the content!

  • Good website! I truly love how it is simple on my eyes and the data are well written. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a great day!

  • I’ve been surfing online more than 3 hours nowadays, yet I by no means discovered any attention-grabbing article like yours. It¡¦s beautiful value sufficient for me. In my opinion, if all website owners and bloggers made good content material as you probably did, the internet will be much more helpful than ever before.

  • Nice read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch because I found it for him smile Thus let me rephrase that: Thank you for lunch!

  • I am writing to let you be aware of of the excellent encounter my friend’s daughter undergone studying your site. She noticed some issues, most notably how it is like to have an ideal helping nature to have most people easily know precisely some advanced things. You actually exceeded readers’ expectations. Many thanks for showing such important, dependable, explanatory not to mention cool thoughts on that topic to Gloria.

  • I just wanted to jot down a simple word so as to appreciate you for some of the superb concepts you are giving on this website. My time intensive internet look up has finally been paid with awesome knowledge to go over with my friends. I would say that we site visitors are extremely fortunate to be in a fantastic site with many lovely professionals with beneficial advice. I feel somewhat lucky to have come across your entire web page and look forward to tons of more entertaining moments reading here. Thanks once again for everything.

  • obviously like your web site however you need to check the spelling on several of your posts. A number of them are rife with spelling issues and I to find it very troublesome to tell the reality nevertheless I will definitely come back again.

  • I am not positive the place you are getting your info, but good topic. I must spend some time studying more or working out more. Thank you for fantastic info I was in search of this information for my mission.

  • Thanks , I have just been searching for information approximately this subject for a while and yours is the best I have found out so far. However, what about the bottom line? Are you positive concerning the supply?

  • SEO Packages says:

    Hi my friend! I want to say that this post is amazing, nice written and include almost all vital infos. I would like to peer more posts like this .

  • My brother suggested I might like this blog. He was entirely right. This post actually made my day. You can not imagine simply how much time I had spent for this information! Thanks!

  • Hello, you used to write wonderful, but the last several posts have been kinda boring¡K I miss your great writings. Past several posts are just a bit out of track! come on!

  • Fantastic web site. Plenty of helpful info here. I¡¦m sending it to some friends ans additionally sharing in delicious. And certainly, thanks in your sweat!

  • I as well as my buddies have already been viewing the nice suggestions found on the website while suddenly got an awful suspicion I never expressed respect to you for them. All the young boys are already certainly very interested to learn all of them and already have quite simply been making the most of those things. Thank you for truly being simply accommodating as well as for pick out varieties of smart topics most people are really eager to know about. My personal sincere regret for not expressing appreciation to you sooner.

  • Flokati Rug says:

    Valuable info. Lucky me I found your website unintentionally, and I am stunned why this twist of fate did not took place in advance! I bookmarked it.

  • Wow, incredible blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is great, let alone the content!

  • that’s good, thanks for sharing,.. I think this is great blog

  • Business says:

    that’s good, thanks for sharing,.. I think this is great blog

  • Great post however I was wanting to know if you could write a litte more on this subject? I’d be very grateful if you could elaborate a little bit more. Thanks!

  • Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such fantastic information being shared freely out there.

  • You actually make it seem so easy with your presentation but I find this topic to be actually something which I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

  • that’s good, thanks for sharing,.. I think this is great blog

  • Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I acquire actually enjoyed account your blog posts. Any way I will be subscribing to your feeds and even I achievement you access consistently quickly.

  • that’s good, thanks for sharing,.. I think this is great blog

Join the conversation

Oops! We could not locate your form.