Engel & Völkers Boston
Director and Associate Broker Robb Cohen of Engel & Völkers Boston has a stellar track record. For most of his 25 years in the industry, Cohen has been recognized as a top listing broker and buyer’s representative in the competitive Boston marketplace – a reason Engel & Völkers chose him as a private office advisor and director for its Boston office. He is one of only 53 advisors throughout the Engel & Völkers worldwide network of 7,500 advisors to hold the private office advisor designation. Cohen has also been honored as a Top 10 Global Real Estate Advisor by Engel & Völkers in three of four categories for the year ending 2015. Cohen and his group, The Robb Cohen Team, joined Engel & Völkers in Oct. 2014.
Born and raised within a few miles of Boston, Cohen attended private schools in the city and, after attending a New York college for a time, graduated from Boston University. Though Cohen has grown into a formidable force in Boston real estate, his climb up the real estate ladder started slow. He earned his broker’s license after college but first started a manufacturing business dealing with industrial and consumer products. He did it knowing that eventually he would move to selling properties in Boston, as his passion was real estate, but he needed a predictable income for his family in the early years.
By the time Cohen’s company had been bought out, it had grown from five people in a garage to 300 employees across three locations. Despite such exponential growth, he maintained a presence in every aspect of the business, making sure that when problems arose they’d be quickly solved. Cohen says the years he spent running his own business gave him invaluable marketing experience, as well as experience dealing with international and domestic clients, vendors, consumers, employees, banks and government agencies. It’s where he developed his keen ability to discern the needs and wants of his clients, as well as find solutions to challenges keeping them from their end goals.
After selling his company, Cohen says many Boston brokerages were reluctant to take him on. He didn’t have much experience buying or selling real estate. “The Century 21 Fine Homes and Estates office saw value in me and what I had accomplished and gave me a chance,” he says. “Within my first six months, I had sold $10 million worth of properties, and was the No. 1 or within top three agents for five consecutive years in the region.”
Cohen and his team are determined to service all their clients’ needs, whether buyer or seller, to the highest fiduciary level of responsibility. When serving sellers, he subscribes to what he calls “The Three P’s.” “I believe in presenting the property to the highest level, pricing the property according to market and promoting, promoting, promoting,” he says. Additional key aspects of Cohen’s business include targeted marketing to specific demographics and branding each property.
When he’s not hard at work, Cohen enjoys spending time with his family and two dogs, studying real estate, collecting vintage automobiles, auto racing and a number of outdoor activities, including fly fishing, scuba diving and snowmobiling.