According to the National Association of Realtors 2017 Member Profile, 69 percent of Realtors report having a Facebook page for their business. But agents who use Facebook to market themselves may be concerned about upcoming changes to the site’s

Social media is a great tool for professionals: it’s not just for your Uncle Don to share his quiz results or your college roommate to post pictures of her fancy dinners. Top producers use these tools to engage with

New apps and programs that aim to disrupt the real estate industry are launched so frequently that it can be difficult for agents to keep up. It can be even more difficult to identify the latest tech trends and

There are a lot of good reasons why agents should consider creating and starting a real estate team, one of the most being to create mutually beneficial partnerships that allow everyone to take a “divide and conquer” approach. Different

Agents have to perform a delicate balancing act each day: planning open houses and showings, communicating with their current clients, generating leads and staying up-to-date on changes in the housing market. But one of the biggest challenges is also

Virtual reality is the next revolutionary topic for 2018 in the world of real estate, Coldwell Banker found in a recent survey of 3,000 homebuyers. The new survey, conducted by Harris Poll, showed the desire for VR home tours,

By Laurie M. Brown What does the “golden age of consumerism” mean for real estate agents? A lot. As the advent of publicly accessible property data continues to evolve, the issue for Realtors becomes how well they can interpret

2017 was full of innovation that altered the real estate industry — from apps that boost agent safety to an even greater reliance on websites with online listings and tours — but 2018 is poised to bring about even

From Realtor Dana Bull, Millennial Real Estate Expert Rising interest rates prompting buyers to restrategize It’s no secret that interest rates have slowly, but surely, been inching upwards. A 5 percent interest will cause many buyers to pause and

The end of 2017 is fast approaching, marking a time when most think back on everything that happened in the past year and set New Year’s resolutions to have an even better 2018. Whether you resolve to call your

It’s no industry secret that millennials have enormous buying power — the National Association of Realtors found that homebuyers 36 and younger made up the largest share of buyers this year at 34 percent. They may be an intimidating

Leaving a lasting impression on your clients goes beyond buying a dapper suit and driving a shiny car. Instead, homebuyers these days are going beyond outward appearances of real estate agents and prioritizing their values. To classify what homebuyers

With homebuying confidence on a steady descent since August, it’s clear the high prices of homes are affecting both buyers and sellers across the country. According to ValueInsured’s Modern Homebuyer Survey, 79 percent of homeowners believe that now is

Renters who are looking for a new place to live now have another option to find their next home: Facebook. The social media network announced its partnership with Apartment List and Zumper to add available rental units to Facebook

Compass, a real estate technology startup, announced that it has raised $100 million during the Series E investment round, which it will use to expand to every major city within the United States. The company is now valued at $108

One of the main hurdles agents have to overcome on a regular basis is having their listings seen by the people who are most likely to be interested in it. While previous wisdom was to get the ad in