Improving Your Business

Stories, articles and advice aimed at improving your business

What agents and their clients should know about moving scams

Agents have a responsibility to do right by their clients in every way possible, but in the complex, lengthy process of buying and selling a home, not everything may be within an agent’s full control. Criminals and con artists

Home tech in the spotlight at CES 2019

The long-running consumer tech trade show CES returns to Las Vegas once again this year, hosting some 180,000 people who come to see the latest technology of all kinds. While the four days of CES feature more than 4,500

Strategies for millennial homebuyers in 2018

Rising Interest Rates Prompting Buyers to Re-strategize It’s no secret that interest rates have slowly, but surely, been inching upwards. A 5% interest will cause many buyers to pause and reevaluate their purchasing power and strategy. Even a quarter

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4 tips on how agents can work with international buyers

Reaching international buyers is paramount to success in some markets. While many agents spend money on print and other advertising in foreign cities,  by and large the best bang for your buck is to begin fostering relationships with local

Tech Watch: RealSavvy aims to make it easier for clients, agents to talk

Categories: CRM, Website creation, IDX RealSavvy, which started in 2014 with the goal of making it easier for agents and their clients to communicate, has recently rolled out its newest offering, an interactive CRM tool. It allows clients to

What real estate brands can learn from the ecommerce industry

When the retail industry started to move heavily into the digital sphere, it had to learn some hard lessons before it could flourish. All the old tricks that had worked with brick-and-mortar stores had to be reviewed. But since

5 issues faced when inheriting a house

The recent death of legendary singer-songwriter Aretha Franklin initially posed a quandary for her four surviving sons. Because she didn’t leave a will, her $80 million fortune – including Franklin’s numerous real estate holdings – likely will take longer

Four questions your clients should ask before buying a vacation rental home

Have clients interested in renting out your yurt, tiny house or couch? Now there are several options homeowners have to make extra income. For those looking to purchase a second home, often called a vacation rental home, renting out

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Facebook removes certain targeted advertising options amid HUD discrimination complaint

Facebook recently announced changes it will be making to its advertising tools after the company was accused of potentially enabling housing discrimination on the platform. Earlier this month, the U.S. Department of Housing and Urban Development filed a discrimination

Trulia Neighborhoods launches to provide crowdsourced local information

Trulia is launching a new tool to help buyers, renters and agents learn about an area with their new feature – Trulia Neighborhoods. The new tool, which is available both online and as a mobile app, is a crowdsourced

The real estate sign — now redesigned with modern tech

Traditionally, “for sale” signs have been the most visible indicator that a home is on the market. But as the real estate industry continues to use technology to improve productivity in the digital age, some view the “for sale”

Smart home technology is the new standard

In today’s digital age, novel inventions that once seemed like an unrealistic dream such as self-driving cars and virtual reality have become an integral part of everyday life. Just as Tesla is revolutionizing the automobile industry, smart homes are

How SetSchedule is working to take lead generation to the next level

Just like any business, one of the main parts of an agent’s job description is generating and processing leads to turn those leads into clients. However, many agents who are just starting out may have a hard time figuring

4 tips to help clients choose the right contractor for home remodels

As much as we like to talk about “curb appeal”, the interior design of a home is just as important to buyers and sellers. For sellers, a home’s design needs to be inviting, warm, and reflect what buyers are

Glide brings transaction services beyond paperless

How can we make buying or selling a home an easier process for today’s agents? This is a question that one of Inman Connect’s new startup sponsors thinks they have answered. Glide is a list-to-close transaction management service for

Parkbench.com recommends social media tips for growing your real estate brand

Ok, so you didn’t get into real estate to become a social media guru. And maybe you don’t even like being on social media. Get over it! Engaging on social media doesn’t have to be yet another arduous marketing

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