Susana Murphy, founder and broker of ALANTE Real Estate | Real Broker, and a member of Real’s Luxury division, serves luxury buyers and sellers in Boston’s Back Bay and along the South Shore coastline. Known for award-winning, best-in-class marketing, pricing and positioning strategy, as well as calm negotiation, Murphy protects her clients’ best interests while keeping the process clear and grounded. “I start every new client with a consultation to align expectations and build trust,” she says. “The best outcomes come from a partnership that feels steady from day one.”

Licensed in Massachusetts since 2005, Murphy assists buyers and sellers with luxury condos, waterfront properties, golf course community homes, new construction, relocation to Massachusetts, and multigenerational, multi-property transitions in Hull, Hingham, Cohasset, Scituate, Norwell, Marshfield, Duxbury, Kingston and Plymouth. “Every sale begins with strategy: pricing, buyer psychology and marketing designed to reach the right buyers, not just the widest audience,” she adds.

With a background in advertising and brand strategy, Murphy pairs storytelling with data-driven guidance and high-level marketing. She has closed more than $250 million in personal career sales and earned more than 325 five-star Google reviews with ALANTE. She recently sold a multimillion-dollar home after two accepted offers fell apart from buyer’s remorse. “We rebuilt momentum through precise repositioning and a focused visibility campaign,” she explains. “We ultimately sold the home for full asking price to the right buyer, setting a record as the highest sale in the neighborhood.”

After 20 years building her career while raising two daughters on the South Shore, Murphy now calls both Boston and the South Shore home. As an empty nester, she specializes in relocation between city and suburbs, including families managing multiple homes and life-stage transitions.

susana@alanterealestate.com
alanterealestate.com/susana-murphy