Improving Your Business

Stories, articles and advice aimed at improving your business

Could pandemic procedures lead to a lawsuit?

The number of considerations in dealing with the COVID-19 outbreak is staggering and will lead to “loads of litigation” down the road, according to one expert.

NAR letter promises more support to Realtors during COVID-19 crisis

The COVID-19 outbreak has the association working overtime to bring relief and timely updates for real estate professionals.

How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

3 surprising elements of a listing that buyers focus on

As the market shifts, it’s important to look at your seller’s property with a critical eye. Here are a few features that your clients might be blind to, but that house hunters will definitely notice.

Massachusetts Airbnb hosts earned over $284M in 2019 – find out which weekends did best

The short-term rental site notes that roughly a third of operator profits were earned in just five summer weekends.

Two ways agents can fail buyers and sellers, according to your clients

A new Century 21 study found that most consumers are satisfied with their experience during the transaction, but there are a few fixes that real estate professionals could implement to improve the situation.

Tech-Tonic: RE/MAX buys networking tool and Keller Williams picks fav tech startup

The First app will soon be exclusive to RE/MAX agents and KW is adding tools to its Keller Cloud.

8 design trends buyers will be looking for in 2020

As many are predicting the market to favor buyers more in the coming year, listing agents can help sellers prepare by ensuring their homes are in line with the latest looks.

7 ways to make business planning easier and more effective

Here’s how to accomplish your business goals for 2020.

How to put winter to work for your business

Despite icy roads and frigid temperatures, tons of buyers still purchase homes in the colder months. Here’s how you can take advantage of the slow season to boost your business.

How to avoid a data-breach nightmare

Don’t get caught “running naked through the woods.”

Tech-tonic: Big news for tech giants Zurple and Moxiworks

Moxiworks on the grow and Zurple launches new platform.

Pocket listing rule approved by NAR

While the association has moved to institute new rules around what to do about off-MLS listings, there are some who say it restricts trade and others who feel it doesn’t go far enough to force brokers to share listing data.

6 financial strategies for a more prosperous 2020

As independent contractors, most real estate professionals don’t have the typical structures in place to help them set up their businesses properly, scale to meet rising demand or get ready for retirement. But some brokerages are trying to get

Hiring an assistant? Be careful when doling out tasks

There are specific rules for what unlicensed assistants can do in Massachusetts. Check out our quick guide on what tasks they are precluded from performing.

Should Boston brokers disclose home hauntings?

It’s a common TV trope, but what should you know when dealing with a home that may be haunted?

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