Improving Your Business

Stories, articles and advice aimed at improving your business

Optimize your Instagram strategy for real estate

A social media strategist who helped create high-profile accounts for RE/MAX offers tips and examples of how to make the platform work for your business.

Taking a step toward financial freedom in a time of economic crisis

It’s been about two years since the National Association of Realtors launched its financial planning and assistance wing, the Center for Realtor Financial Wellness, and just in time to find its footing for the coming global recession.

Is it legal to talk to a competitor’s client?

The Massachusetts Association of Realtors has released a guide on better understanding when it’s improper to contact a competitor’s client.

Big data geolocation game offers chance to invest without risk

A new augmented reality app promises to transform the way people think about buying and selling properties, using AI to turn players into virtual real estate magnates.

CoreLogic rolls out new tech tools

In the coronavirus era, agents are looking for ways to keep themselves and clients safe. These new tech tools from CoreLogic aim to help them navigate the uncertain terrain of the new normal.

How to be a 5-star broker with online reviews

Local real estate experts tell their secrets on how to use online reviews to boost your business.

Most real estate pros disagree with ‘master bedroom’ name change

In a survey sent to the more than 100,000 readers of Agent Publishing’s magazines, agents and brokers sounded off about a change that some real estate companies and associations are making, as well as other moves that might make the industry more inclusive.

How to make virtual meetings and events more engaging and inclusive

Are video meetings draining you and your team’s energy and focus? Corporate event planner Joanne Brooks offers some tips to combat Zoom fatigue.

How builders use tech to attract clients

Smart-home technology is the new luxury amenity, according to a new report.

How to combat inequality and discrimination in homeownership

As the divide between African American and white homeownership increases, the National Association of Realtors is working to educate Realtors on discrimination and stimulate homeownership.

Same time, next year? What to tell your sellers who want to wait out 2020

While it’s tempting for sellers to think conditions will improve by next year, experts say the full effects of the coronavirus on real estate won’t be seen for months, and that might mean large discounts ahead.

3 cybersecurity tips for working from home

More real estate agents across the country are working from home than ever these days, which makes the industry more vulnerable to cyberattacks. Here’s what one expert has to say about protecting your data.

Shant Banosian: Unexpected trends shaping the real estate industry in the new normal

Shant Banosian, Guaranteed Rate’s top loan officer nationwide, says the luxury market is making a comeback. Find out why.

How to reset your brand in a post-pandemic environment

Preparing for a business relaunch means understanding and addressing a divided public.

6 ways to bounce back better than ever

In a new e-book, national leaders from the brokerage and real estate technology sectors offer tips for making the most of this moment of change.

Lawsuit challenges statewide eviction and foreclosure moratorium

The emergency petition filed by two rental building owners claims the act violates the Massachusetts constitution.

Oops! We could not locate your form.