Improving Your Business

Stories, articles and advice aimed at improving your business

The Top 10 Dangers Facing Agents Today

There are 10 big dangers facing agents and their businesses – none of them easily solved. The real estate industry is on a precipice, and how it falls from that point will determine its future. That was the central statement – if not

WindowAgent Lets Window Shoppers Connect with Your Office

Can high-tech device turn street traffic into leads? Having a prime storefront window with lots of foot traffic has always been a great way to have a presence in your local community, but is it really generating leads? You

3 Things Agents Need to Know About the Consumer Federal Protection Bureau Rule Changes

Editor’s note: Northbrook, Ill.-based Proper Title, LLC provided this overview of the upcoming changes to the real estate closing process that will be implemented on Aug. 1 by the Consumer Financial Protection Bureau The impending rule changes by the Consumer Financial Protection Bureau

iOS 9 Boasts Strong Features for Agents

How will Apple’s new iOS assist real estate agents? Apple hosted its most recent Worldwide Developers Conference this week. Among the tech giant’s many announcements was the introduction of iOS 9, the newest version of the iPhone and iPad

Massachusetts Supreme Court: Agents are not Employees

Are real estate agents employees, or independent contractors? Massachusetts’s highest court weighs in The highest court in Massachusetts has settled the matter – real estate agents are independent contractors, not employees. That was the state’s Supreme Judicial Court’s decision

Hispanics will be Key Driver of Housing’s Future

The Hispanic demographic struggles to recover from housing crash, but could become a big shaker in future markets Between now and 2020, roughly four out of every 10 new households in the U.S. will be headed by someone of

FAA Awards Commercial Drone Exemptions

Federal Aviation Administration approves 400-plus commercial drone exemptions As of late May 2015, the Federal Aviation Administration had granted 434 section 333 exemption petitions, which allow for the commercial use of unmanned aerial vehicles, or drones, and among them,

How Do Boston Brokerage Websites Rank?

Boston Agent analyzed Web traffic data from Alexa.com, a leading analytics firm, and collected its findings in the infographic below. The numbers were pulled the week of May 18, and the brokerages are ranked in alphabetical order. How does your

What Boston Brokerages Have the Best Social Media Presence?

Boston Agent crunched the social media numbers on Facebook and Twitter, and collected the findings in the infographic below. The numbers were pulled the week of May 18 directly from the brokerages’ social media pages, and the brokerages are

The 4 Pros and 4 Cons of Building Your Own Personal Website

Real estate agents should consider these pros and cons before building their own personal website. It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet

Building a Website: 7 Steps to Getting Started

Seven easy steps to building a real estate website The purpose of a good website should be to instill trust, amplify brand awareness and, ultimately, nurture prospects that will later turn into clients. Here are some “musts” for any

Are You Adhering to Google’s Mobile-Friendly Guidelines?

Google has implemented several mobile-friendly guidelines to its search engine – is your real estate website following those guidelines? If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a

Building a Website: 7 Steps to Getting Started

Seven easy steps to building a real estate website The purpose of a good website should be to instill trust, amplify brand awareness and, ultimately, nurture prospects that will later turn into clients. Here are some “musts” for any

Study: Faster Broadband Speeds Boost Home Values

New study finds broadband speeds play big role in home searches An overwhelming share of prospective homebuyers will turn down the perfect home if it lacks access to high-speed Internet. That was the surprising finding of an ISPreview survey,

5 New Twitter Features That Will Change Your Business

Twitter has been making serious changes in recent months, and they’ll all impact how you use the platform for your business. Twitter is among the most useful social media platforms for real estate agents today, but like all forms

Agent Safety: Half of Brokerages Failing

A new study from NAR shows more than 50 percent of brokerages are failing their agents in terms of providing proactive safety procedures. On Sept. 31, 2014, after an exhaustive search, Little Rock, Ark. police found the body of

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