Cover Story
Here is a list of fresh apps in 2015, all of which benefit agents’ business in intriguing ways. MileIQ: Car and truck expenses are the most claimed tax deduction for small businesses, and few professionals spend more time behind
Marilyn Messenger, a broker with Andrew Mitchell and Company, knows her market in Sudbury and other suburbs. She sees the homes that are available there, she goes inside them and she can pretty much pin down what will sell
One of the greatest challenges facing real estate agents is the choice of working as a solo operator or joining with one or more agents to form a team. The question can lead to agonizing over the pros and
How online reviews can enhance your business, and what you need to do to get them. In the digital age, almost everyone scours online reviews before they make any kind of purchase. People won’t rent a hotel room or
The Internet has ushered in many changes to the U.S. economy, and one of the most pronounced has been the customer review. Though Consumer Reports, Consumer Digest and other publications have offered reviews of products and services for decades,
The Internet has become such a prominent cog in our world that no industry is quarantined from its relevance. Doctors, lawyers, restaurateurs, everyone and anyone is online, whether they want to be or not (and for business owners, they
Boston Agent analyzed Web traffic data from Alexa.com, a leading analytics firm, and collected its findings in the infographic below. The numbers were pulled the week of May 18, and the brokerages are ranked in alphabetical order. How does your
Real estate agents should consider these pros and cons before building their own personal website. It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet
Google has implemented several mobile-friendly guidelines to its search engine – is your real estate website following those guidelines? If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a
Once upon a time, it took little work to convince young adults to enter the real estate market. They finished school and entered the workforce, and soon began thinking about starting families and purchasing a home as soon as
The tighter lending guidelines and credit crunch that hit the housing market following its collapse in 2007 are finally loosening in the early months of 2015. In Boston, where high demand has kept inventory low and prices up, this
President Obama and the FHA recently announced that it would reduce its mortgage insurance premium from 1.35 to 0.85, which makes FHA loans even more affordable. The FHA, which is overseen by HUD and insures mortgages with down payments
Carmela Laurella, president of CL Waterfront Properties, owned an investment banking firm that built affordable housing before she entered the real estate business. She raised her own equity, secured tax credits and used them to find projects, ultimately representing
What would your advice be to your younger, rookie agent self, now that you’re a top producer? Frank Celeste, Sotheby’s Realty: “I would tell new agents that if you do the best job possible representing your buyer or seller, the
The market is returning. Scott Accorsini of CL Waterfront Properties believes that the rocky days of housing are largely a thing of the past, as conditions continued to improve through the fourth quarter. An improved stock market, healthier employment reports and