Cover Story

How Do Boston Brokerage Websites Rank?

Boston Agent analyzed Web traffic data from Alexa.com, a leading analytics firm, and collected its findings in the infographic below. The numbers were pulled the week of May 18, and the brokerages are ranked in alphabetical order. How does your

The 4 Pros and 4 Cons of Building Your Own Personal Website

Real estate agents should consider these pros and cons before building their own personal website. It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet

Are You Adhering to Google’s Mobile-Friendly Guidelines?

Google has implemented several mobile-friendly guidelines to its search engine – is your real estate website following those guidelines? If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a

Managing Millennial Expectations

Once upon a time, it took little work to convince young adults to enter the real estate market. They finished school and entered the workforce, and soon began thinking about starting families and purchasing a home as soon as

The Lending Issue: Experts Weigh in on Boston’s 2015 Mortgage Outlook

The tighter lending guidelines and credit crunch that hit the housing market following its collapse in 2007 are finally loosening in the early months of 2015. In Boston, where high demand has kept inventory low and prices up, this

What to Know About FHA’s Recent Changes

President Obama and the FHA recently announced that it would reduce its mortgage insurance premium from 1.35 to 0.85, which makes FHA loans even more affordable. The FHA, which is overseen by HUD and insures mortgages with down payments

Earning Top Ranks: The Making of a Top Producer

Carmela Laurella, president of CL Waterfront Properties, owned an investment banking firm that built affordable housing before she entered the real estate business. She raised her own equity, secured tax credits and used them to find projects, ultimately representing

Profile of an Agent: Average Agent vs. Average Top Producer
Tips From Top Producers

What would your advice be to your younger, rookie agent self, now that you’re a top producer? Frank Celeste, Sotheby’s Realty: “I would tell new agents that if you do the best job possible representing your buyer or seller, the

Get Ready for the 2015 Market

The market is returning. Scott Accorsini of CL Waterfront Properties believes that the rocky days of housing are largely a thing of the past, as conditions continued to improve through the fourth quarter. An improved stock market, healthier employment reports and

2015 Predictions

Anxious to find out what’s next for real estate in 2015? Trends have been slow to emerge and the market has been incrementally improving each year, 2013’s market was very similar to 2014’s market; it doesn’t feel like much

Who’s No. 1 in Boston: A Look at Agent and Brokerage Advertising

Real estate is a competitive profession. And while there are any number of occupations that may, rightfully, make a similar claim, hardly any industry is as dedicated to leveraging those positions of prominence as explicitly as those in real

The Best In Real Estate Tech

Technology is ever-changing – one minute, an app or software program is hot, the next, it’s out of date. It’s hard enough for agents to keep up with the latest in tech, so our panel of real estate professionals

3 Ways That ‘Big Data’ Has Changed Real Estate

Big data – the grand democratization of statistics and information that the Internet made possible – has ushered in substantial changes to many an industry, and real estate is no exception. Today, real estate is more focused on data

.Realtor: Entering a New Domain

The National Association of Realtors is launching the very first domain name to be used strictly by real estate professionals: .REALTOR. Originally announced in June 2012, the domain name will launch on Oct. 23. Plus, NAR is offering the

New On The Scene: 9 Fresh Apps That You Should Consider

Technology is ever-changing, particularly in the app market, where new products constantly provide new dimensions to our professional or recreational lives. So with that in mind, we decided to spotlight nine relatively new apps for real estate agents that

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