Agent Snapshot: Joshua Lioce, Broker/Owner, Lioce Properties, Milford


Josh Lioce is the broker/owner of Lioce Properties, Inc. in Boston.

What was your first job in the realty industry? I was a sales associate at a Prudential office a few towns away. I was 21 when I obtained my license, so I was young, and pretty clueless to real estate.

Where did you grow up? Born, raised and still reside in Milford.

Growing up, what did you want to be? I always wanted to be a police officer. I had a desire to save the world!

What do you do to relax when you’re stressed? Going home to my children is a good thing for me currently, as they are eight and five and still enjoy being with me!! So, going home immediately gets me out of the stress of the day. Otherwise, a good 90 minute massage always helps, along with a nice vodka and soda!!

If you could have lunch with a well-known figure (living or not), who would it be and why? I would have lunch with the Dali Lama. I am intrigued by Buddhism in general, and the life that the Dali Lama has lived. It is am amazing story, and I would love to be able to speak with him personally to learn as much as I can.

Where is your favorite place to hang out? I really enjoy being home with my family. Otherwise, I love going out for a nice meal at Alicante Restaurant in Mendon or Dolce Vita in Boston, or Andino’s in Providence. I love going to a Bruin’s game at the Garne or watching the Pats play at Gillette. I also enjoy going to the shooting range.

What do you love most about the industry? I love the fact that my success is based on, first, my building of strong relationships with people and, second, delivering an unbelievable experience to them during the transaction. I love and enjoy doing both. From the business perspective, the best part about the industry is the unlimited ceiling room you have to be successful and grow your business.

How do you distinguish yourself from the crowd of agents? I have spent many years building and forming a high powered team that focuses on results. We have the no. 1 market share and focus on exactly what we spoke about above: relationship building and delivering an unbelievable experience during the transaction.

What is the most difficult aspect of your job? Making sure that when we have a home that it is selling as fast as the sellers would like, keeping them focused on the ultimate goal of selling and not letting the frustration of the market cloud that.

Where do you go to network and meet new clients? I meet many new clients from referrals from past clients, friends and family. That is the main source of business for my team.

What has been your greatest accomplishment? Personally, it has been the raising of my two beautiful children with my wonderful wife of 10 years. We still have a long way to go, but we are proud of both of them and enjoy raising them together. Business wise, it has been the purchase of our first commercial building, which we will soon be relocating our office to in 2015.

What was the last good movie you saw or book you read? The last good book I read was the “Miracle Morning” by Hal Elrod. The book was given to me by a good friend and business affiliate Rick from a mortgage company we do business with.

What is your favorite restaurant? I have many, but my favorites were also places I like to “hang out”:

  • Alicante Restaurant in Mendon
  • Dolce Vita in Boston
  • Andino’s in Providence.
  • Wanokura in Milford

Architecturally speaking, what is your favorite building in Boston? TD Garden!!

What kind of car do you drive? I drive a Cadillac Escalade EXT.

Smartphone or paper? Smartphone and Paper… just depends.

What is your favorite city after Boston? Milford…(its not really a city, but close!!) Other than that, I really like San Diego and Las Vegas!

In 10 words or less, what is your advice for someone new to the industry? Have a relationship mindset… not a transactional mindset.

What’s your favorite real estate iPhone/Android app? Different apps for different things, but I would say my favorite is Turbo Scan.

Who are your favorite people to follow on Twitter? Tony Robbins, Dali Lama, Brian Buffini.

Do you want to be featured in our Agent Snapshot? Fill out our questionnaire, and you’ll be featured too!

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