Agent Snapshot: Sue Brideau, Realtor, Insight Realty Group, Boston


Sue Brideau is a Realtor with Insight Realty Group in Boston

What was your first job in the realty industry? At a very young age I was introduced to the real estate world by my father who was a contractor building many single family homes in Boston and its surrounding towns. There were always architectural plans sitting on our dining room table. This exposure provided me to the exciting interest in renovating homes and condominiums with my husband. Eventually this lead to obtaining a real estate license and the rest is history. I love what I do.

Where did you grow up? Growing up in the Boston neighborhood of West Roxbury exposed me to the exciting life of the city while living in a suburb within the city limits. After college I settled back in West Roxbury purchasing 2 homes with my husband and of course enjoying renovating them both while raising our 3 children (now adults).

Growing up, what did you want to be? Growing up I had visions of becoming an architect. I might add my father was building many of his homes in our neighborhood so everyday after school I visited him and got the job of sweeping up the sawdust. To this day I love the smell of freshly cut wood. Eventually I graduated with a teaching degree, focusing on working in special education and early childhood. The desire to renovate began with the purchase of our 1st home with my husband. This started my career in window treatment , design and staging for contractors homes and condominiums.

What do you do to relax when you’re stressed? Ideally if I am stressed I would love to take a walk on the beach at our summer home in Wells, Maine however sitting out on my patio with a glass of wine watching my husband work in the vegetable garden is very relaxing also. He does the work and I reap the benefits! In addition, a walk with my dog, Ivy, a chocolate laborador can be very calming.

If you could have lunch with a well-known figure (living or not), who would it be and why? At this stage in my life my family and friends are my truly treasured people that I would love to meet for lunch. Just recently I had a cousins reunion and there would not have been any other place that I would rather have been. Catching up with family was as if we had never skipped a beat.

Where is your favorite place to hang out? There is not a particular place that I hang out but I truly enjoy walking the Seaport District forever taking in the ever changing transformation of our city of Boston

What do you love most about the industry? The real estate industry is forever evolving. What I love most about the industry is meeting fellow agents, attorneys, home inspectors and numerous other business associates. The most treasured relationships I have established along the way are with my clients.

How do you distinguish yourself from the crowd of agents? As an agent, having grown children I truly value 1st time buyers and understand their concerns and anxiety on purchasing their 1st home. While being professional and guiding them through the buying process I also become personally involved and explain the pros and cons of every property. My favorite quote is “everything happens for a reason”. The house purchase was not meant to be…we will find the home of your dreams. As a seller’s agent I love the interaction with the owners and always take into consideration the emotional concerns of selling their family home. Often this process begins a year earlier guiding them in preparing for the sale. I love the family stories and always appreciate the family history that goes along with the selling of the home. It is always an emotional journey for the sellers and the buyers.

What is the most difficult aspect of your job? One of the most difficult aspect of my job is when it is necessary to tell a buyer that their Offer was not accepted. Currently in the Boston real estate market there are multiple Offer situations and quite often my buyer submits a few very fair Offers but is outbid by a cash buyer or no home inspection contingency. Another difficult aspect of my job is presenting a listing price to sellers that have an emotional investment in their home and value their home higher than the current market conditions. Again, personal and professional expertise comes into play and hopefully will guide the seller to make the correct decision.

Where do you go to network and meet new clients? My networking is comprised of always reaching out to my clients past and present through newsletters, written notes and quick phone calls to check in. Since my husband is an avid gardener many of my clients during the summer months treasure the bags of tomatoes and cucumbers delivered to their doorstep. The simple things in life are always appreciated and delicious.

What has been your greatest accomplishment? My greatest accomplishment is personal. It is an old cliche but true. I am fortunate to have a wonderful supportive husband and 3 terrific healthy adult children and son-in-law. I am truly blessed to have 6 siblings and their children and always looking forward to spending time at the holidays and catching up.

What was the last good movie you saw or book you read? The Goldfinch was an amazing book that I recently read. It is about a terrorist attack on a New York City museum where a young boy becomes involved in hiding a valued painting that torments him but simultaneously he treasures and how this secret drives him to alcohol and drugs in adulthood. There are many twists and turns as he is taken in by a rich family.

What is your favorite restaurant? Sophia’s Steakhouse in West Roxbury is a local favorite of mine. It offers the ambiance and fine food without having to go into downtown Boston.

Architecturally speaking, what is your favorite building in Boston? Architecturally speaking my favorite building in Boston is the Old City Hall on School Street in downtown Boston. While working at the Boston School Committee I frequently walked past this historical building. It is considered French Style Design and was built in the early 1800’s. It has been occupied by many restaurants in the past so the architecture has been properly appreciated and maintained.

What kind of car do you drive? I currently drive a Chevrolet Malibu Max which has been an asset because of size to showing real estate in downtown Boston (limited parking) while providing the hatchback space for real estate signs.

Smartphone or paper? I am a creature of old habits. I treasure my phone and all its amazing features it has to offer and is required in my day to day real estate business however I still cling to reaching out to people by short notes instead of calling. It is always appreciated.

What is your favorite city after Boston? My favorite city other than Boston is San Francisco. They both provide history, wonderful culture, fine restaurants, and an amazing waterfront. Short distance from the city brings you to the mountains, seacoast and wineries. A truly beautiful city.

In 10 words or less, what is your advice for someone new to the industry? My advice to anyone entering the real estate business is to always maintain your integrity, be respectful, professional and always keep a “sense of humor”. Always surround yourself with “like” people (attorneys, inspectors, lenders etc.) who also have good work ethics. Your clients rely on you to offer them your knowledge and expertise for them to make the correct decision, most likely the most expensive decision of their life. Remember your business is based on 100% referral from family, friends, former clients and business associates.

What’s your favorite real estate iPhone/Android app? My favorite app is the Multiple Listing Service (MLS)

Who are your favorite people to follow on Twitter?

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