Improving Your Business

Stories, articles and advice aimed at improving your business

The 4 demographic trends that will transform housing in America

America’s demographics are transforming, and it will have huge implications on future real estate markets, said a new joint report from the Urban Land Institute and Terwilliger Center for Housing. The four biggest changes, analysts agreed, will take place

Real estate in 2025: 4 things to expect from the market of the future

The real estate market is subject to change, and over the next 10 years, it’s going to do just that – or at least that’s the conclusion of a joint report from the Urban Land Institute and Terwilliger Center for

3 reasons why Cambridge may be Boston’s strongest housing market

One of the more august, celebrated towns in all of the United States, Cambridge also has a compelling claim as the strongest housing market in all of Greater Boston. Below, we’ve focused on three areas where Cambridge excels. 1.

Gino Blefari’s 5 reasons to start planning your 2017 business now

This week, I took the opportunity to finish my business plan for 2017, and I now have my entire year mapped out. Here are the reasons why: 1. Some might ask, a business plan in October? Yes, you read that

NAR: the 5 curb appeal-boosting projects buyers love most

Ninety-eight percent of Realtors believe buyers respond to curb appeal, a National Association of Realtors report found. Improving a home’s curb appeal is a quick and relatively inexpensive way (as far as home-improvement projects go) to boost a home’s

Crowdfunding expert David Wieland talks 1031 exchanges – “…30-40 percent return on their net equity in less than 180 days”

David Wieland is the founder and CEO of Realized, an online crowdfunding platform that simplifies the 1031 exchange process; a process he discussed with us in regards to how it affects real estate agents.  Chicago Agent (CA): First and

The digital marketing strategy agents can’t afford to ignore

For most buyers and sellers, contacting a real estate agent isn’t their first step. Their first move is to go online. Sixty-six percent of Realtors and 70 percent of brokers have a website, the National Association of Realtors’ 2015 Member

How do agents stay safe in 2016? 3 trends from NAR’s new report

September is Realtor safety month – an important month for real estate. As a real estate agent, you are vulnerable to harassment, being robbed at gunpoint, kidnapping and even murder. Your job can be risky – in fact, nearly 40 percent

Cracking the code: the 10 secrets to maximizing client happiness

In one of his more famous speeches, Don Draper, the central character of the “Mad Men” television series, stated that advertising is based on one thing – happiness. And though his focus was on the ad world, Draper could

How virtual reality is shaping tomorrow’s homebuying experience

The real estate industry is no stranger to tech revolutions. The Internet forever changed how people buy and sell real estate, while the advent of high-resolution photography changed the art of listing a home. Listing homes on the Web

4 steps to improve curb appeal in 30 minutes or less

We all know that a first impression can make or break a deal, and the same goes for selling a home. The first thing homebuyers see when they pull up to a property is the front exterior, so focusing on your

How artificial intelligence is redefining the future of real estate

It was an experiment straight out of “2001: A Space Odyssey.” In an effort to gauge the accuracy of AI technology, researchers presented real estate journalist John Rebchook with several recommended listings. The recommendations, which were based on a

New rankings chart Boston’s investment property purchase activity

About one in five homes purchased last year was bought as an investment property, according to the National Association of Realtors. The average investor had a median household income of just over $95,000 and bought a single-family home within

5 things you should know about your clients’ love for real estate apps

News flash: Americans love looking at homes, particularly via real estate apps. Just how much they love those apps, though, has been put into greater perspective by recent research from Google, which interviewed more than 1,000 people, conducted dozens

5 reasons buyers flock to Brookline

It’s no mystery why Brookline is so popular – the Boston suburb has numerous benefits and amenities for its residents, and is one of the metro area’s top housing draws. Below, we have detailed five reasons that Brookline is such a dynamic

Boston agents need to watch this demographic

Millions of Baby Boomers are planning move over the next several years – everyone knows this. But it could mean big things for agents working in Boston. There are three reasons most homeowners between the ages of 61 and 90 want

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