In a competitive market complicated by historically low inventory, clients of Lisa Loveland know that they are in highly capable hands. More than 92% of the time, the first offer Loveland submits for buyers in a multiple-bidding war situation wins. This proven track record is testament to Loveland’s ability to negotiate and leverage effective strategies to make homeownership a reality for her clients.

Loveland, a seasoned Realtor, Certified Real Estate Negotiator and leader of The Loveland Group, Keller Williams Realty, serves downtown Boston, Cape Cod and the surrounding areas. With infectious, positive energy, she lights up every room she walks into and quickly earns buyers’ and sellers’ trust by gently guiding them through the process. Loveland enjoys taking care of the many moving parts behind the scenes of a real estate transaction, to create a seamless process that puts clients at ease. Over the years, her turnkey, full-service approach has earned her a loyal repeat customer and referral base.

“I think my clients trust me because I’m a straight shooter,” she says. “I’m authentic and have a good read on the market and their personal needs.” An analytical and effective negotiator, she sets honest and realistic expectations up front. At the same time, she places a priority on educating, advocating, negotiating, and listening to clients’ needs. “My clients are busy,” she says. “I don’t want to waste their time.”

Loveland takes a calm, positive approach and is always there to answer any questions clients have, as well as anticipate and ward off any potential stumbling blocks. The goal is full transparency, she says. “One of my mottos is, ‘No surprises at the closing table.’ So many unexpected things can happen during a transaction,” she says. “I make sure that my clients know what to expect every step of the way and have a lot of fun during the process.”