Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Marilyn Messenger, a broker with Andrew Mitchell & Company, for her tips on succeeding in a low-inventory market.
Low-inventory markets have become increasingly more competitive. There are plenty of coaches and training classes to teach you how to compete to get business. Here are a few of my tips to help you succeed once you get the business.
7. Market Knowledge – Know everything about your market: know the pros and cons of each property and town; how they compare; and know how they fit your clients’ goals.
6. Plan – Help your clients develop a solid plan that includes flexibility and a safety-net for any unexpected issues that may occur. Make sure they expect the unexpected!
5. Communicate – Listen. Provide constant updates. Don’t be afraid to ask the hard questions. Let your clients know you are there for them. And, document everything!
4. Educate – Make sure your clients are clear about the market they are in, that they understand their options and that their expectations are realistic.
3. Attention to detail – No detail is too small; don’t assume other people will take care of things. Make sure that nothing falls through the cracks.
2. Network – Build a solid network of professionals you can count on; loan officers, home inspectors, attorneys, insurance agents, plumbers/tradespeople and all of the resource people at the local city/town hall.
1. Tenacity – Our champion Patriots just proved again that you have to hang in until the very last second! Never give up! Someone else’s misstep just might give you the opportunity to win!
Marilyn Messenger is a broker with Andrew Mitchell & Company. A 21-year veteran of the Wayland, Sudbury and west-of-Boston markets, Marilyn is a top recommended broker on Trulia, a member of the Wayland Business Association, a member of the MAR Social Media Advisory Task Force and a member/past chair for the Zoning Board of Appeals.