The Short List: How to Distinguish Yourself From the Competition

by John Walsh


Adam Burns, Realtor with Boston Green Realty LLC

Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Adam Burns, Realtor with Boston Green Realty LLC, about how to distinguish yourself from the competition.

1. Establish a brand for yourself.

What will you be known for? Maybe you work with first time home buyers and you are really great at that because of your patience. Maybe you focus on investment properties because you have a business background and numbers have always been your “thing.” Whatever it is for you, be known for it.

2. Come up with a slogan or catch phrase.

Something catchy that people will remember. Does your name rhyme with anything? Start there. Not creative? Ask your friends. I am sure you know someone who is.

3. Create a strong online presence.

The days of running ads in the local paper have come and gone. The majority of consumers now begin their home search online. So get in front of them where it counts. Don’t have a huge budget to create your own website? No problem, start with social media. Facebook, Instagram, Twitter, etc. It’s free so why aren’t you using it? Make sure everyone in your social circle knows what you do and the business will flow in. Quick shameless plug – Go like my Facebook page: Facebook.com/AdamBurnsRE/

4. Treat every deal as if it is your only deal.

In an industry that is so driven by word of mouth and other peoples impression of you, you must treat every client regardless of size with the utmost respect and care. Treat them right and they will be sure to pass your name along. It is easier said than done but you should never get upset and always remain positive. Think long term growth not just short term profit. Each client is a relationship, not just a paycheck.

5. Seize every opportunity to market yourself.

No matter how big or small, you should never turn down the opportunity to hand out a card, post a sign, have a real estate conversation, or even write a brief article such as this one. Our occupation is a game of numbers, pure and simple. It is up to you to stack the deck in your favor and get your name out there.

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