Viewpoints: Paul Campano, Vice President, Keller Williams Realty, Cambridge/Somerville

by Boston Agent


Paul Campano is a vice president with Keller Williams Realty in Cambridge/Somerville

Every week, we ask an Boston real estate professional for their thoughts on the top trends in Boston real estate.

This week, we talked with Paul Campano, a vice president with Keller Williams Realty in Cambridge/Somerville. A 10-year veteran of the real estate industry, Paul specializes in unique high-end properties, and has been featured in numerous articles and news programs, including the National Association of Realtors magazine, the Boston Globe, the Boston Business Journal, Luxury Home Quarterly, Bankrate.com, Design New England, and ‘Chronicle,’ Boston’s television news magazine.

Boston Agent (BA): What kinds of challenges do you think Boston agents will have to deal with, as the 2014 market enters its closing months?

Paul Campano (PC): We’re still dealing with a really tight market in terms of inventory. Unfortunately, many of us still have buyers who are still looking, but despite our best efforts, they haven’t been able to find the right property at what we feel is the right price.

There is a hesitancy to list for sellers, but for a very specific reason: it’s all about the ability to invest, and where you can put your money. Right now, if you have a certain amount of money to invest, you could put it in your savings account, but that gets you next to nothing; you could put it in a CD, and if you’re lucky you’ll make maybe 1 percent, though with inflation it’s basically negative; there are mutual funds or the stock market, which have been at all time highs, but you always risk declines; with all those thing said, people are looking more and more at real estate for their investment money, so I find folks who have property are less willing to give it up, because property is tangible and it rises with inflation – why would they give it up?

BA: With the Zillow/Trulia merger in the news, I’m curious what your take is on syndication sites; do you find them helpful, or a nuisance?

PC: I don’t think anybody envisioned those sites becoming as big as they have. I can still remember reading The New York times 10 years ago about a new site called “Zillow,” and thinking it was crazy talk. I come from a tech background, and I thought it would be too difficult to assimilate all the different MLS listings and public records into one source. Nobody envisioned those sites becoming what they are today, and nobody envisioned that they would have data on so many properties. And to give them credit, their tools and apps are very customer friendly, and that’s why millions of people use them. In hindsight, we probably would have struck different syndication deals if we had known that the sites would become the first resource for many consumers. That’s where we are now.

Are the sites helpful? I suppose they are in the sense that they can get more exposure for your properties. I think that at this point, trying to catch up to where Zillow and Trulia are now is unrealistic. It is what it is, and round one goes to those sites. I hesitate to make this comparison, but it reminds me of drug companies. They spend lots of money researching and analyzing for certain kinds of drugs, and when they find one that works, they take out a 17-year patent to monetize that, because they spent so much time on the product. With the syndication sites, they spent so much money advertising the brand to make it a household name and get it on millions of phones and tablets there’s no way to catch up there, so you can only try to get ahead of them. I don’t know what that would be, but they’ll have to get out in front and ask, “What’s the next disruptive technology for real estate” And then they’ll have to take ownership of that technology on a national scale.

BA: Finally, what kinds of things do you look for when preparing a listing for the marketplace?

PC: A lot of my work is with unique properties in certain niche markets, such as adaptive/re-use properties like fire stations, churches and contemporary structures. So I have to look at my listings from the eyes of the consumer and ask myself, “What would get their attention?” Quite a bit of thought goes into even the flow of photos online; ultimately, you’re trying to tell a story, and to use the photos and descriptions to tell a story and engage the consumer. If it’s something unique, you’re really looking for things that are out of the ordinary and not featured in other properties, because that’s what the demographic is looking for.

For instance, a second room that could double as an office would garner attention in a place like Cambridge, where the tech scene is huge. There’s a segment of buyers who put a very high premium on where the property faces; I know that many Asian clients have a strong preference for a home facing south. You have to understand the needs of the consumer, and find a property that best meets those needs. You may have two properties in the same city or the same block, for example, but a demographic’s needs will apply to those properties much differently – and you then have to emphasize that in your marketing, whether it’s an MLS listing or something more specific, like a Google Ad Words campaign.

Read More Related to This Post


  • marco says:

    Very informative. Good to interview those who are in the know.

  • Bonuses says:

    I just want to say I’m very new to blogging and absolutely enjoyed your web site. Very likely I’m likely to bookmark your site . You surely come with great posts. Thanks a lot for revealing your web-site.

  • I wanted to jot down a small message in order to thank you for those wonderful information you are showing here. My time intensive internet investigation has at the end been compensated with beneficial strategies to go over with my good friends. I ‘d tell you that many of us site visitors are definitely fortunate to dwell in a remarkable site with many outstanding individuals with useful techniques. I feel very happy to have come across the site and look forward to some more brilliant moments reading here. Thanks a lot once again for a lot of things.

  • Currently it looks like WordPress is the best blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?|

  • Someone essentially help to make seriously posts I would state. That is the first time I frequented your web page and so far? I amazed with the research you made to create this particular post incredible. Wonderful process!

  • Great tremendous issues here. I¡¦m very happy to see your post. Thanks so much and i am having a look forward to contact you. Will you please drop me a e-mail?

  • Definitely, what a fantastic website and enlightening posts, I surely will bookmark your website.All the Best!

  • Hello my friend! I wish to say that this post is awesome, great written and include almost all significant infos. I would like to look more posts like this .

  • I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back in the future. Cheers

  • Pingback: matrix 4x2
  • Hello there, just became aware of your blog through Google, and found that it’s really informative. I am gonna watch out for brussels. I will appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!

  • I do agree with all of the concepts you have offered to your post. They are very convincing and will certainly work. Nonetheless, the posts are very short for novices. Could you please lengthen them a bit from next time? Thanks for the post.

  • I enjoy you because of all your labor on this web page. Kate really likes doing investigation and it’s really simple to grasp why. A number of us know all regarding the powerful mode you give advantageous steps via this website and even increase response from the others about this concern then our own princess is truly discovering so much. Have fun with the remaining portion of the year. You are always doing a brilliant job.

  • Keep working ,terrific job!

  • Wow! This could be one particular of the most useful blogs We have ever arrive across on this subject. Actually Wonderful. I’m also an expert in this topic so I can understand your hard work.

  • Law School says:

    You made some clear points there. I looked on the internet for the subject matter and found most people will agree with your website.

  • I am really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it’s rare to see a great blog like this one nowadays..

  • My brother recommended I might like this website. He was totally right. This post truly made my day. You can not imagine simply how much time I had spent for this information! Thanks!

  • Good web site! I truly love how it is simple on my eyes and the data are well written. I’m wondering how I might be notified when a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a nice day!

  • gadget news says:

    We are a group of volunteers and opening a new scheme in our community. Your site provided us with valuable information to work on. You have done a formidable job and our whole community will be grateful to you.

  • Very efficiently written information. It will be beneficial to everyone who employess it, as well as me. Keep doing what you are doing – i will definitely read more posts.

  • Hello. remarkable job. I did not imagine this. This is a impressive story. Thanks!

  • I have been absent for a while, but now I remember why I used to love this blog. Thank you, I will try and check back more often. How frequently you update your website?

  • I savor, result in I discovered just what I was having a look for. You have ended my 4 day lengthy hunt! God Bless you man. Have a great day. Bye

  • I¡¦ve been exploring for a bit for any high-quality articles or weblog posts on this kind of house . Exploring in Yahoo I finally stumbled upon this website. Studying this info So i¡¦m satisfied to express that I have a very good uncanny feeling I found out exactly what I needed. I so much no doubt will make certain to don¡¦t omit this site and give it a glance regularly.

  • great points altogether, you just received a emblem new reader. What could you suggest about your submit that you simply made a few days ago? Any positive?

  • I do not even know how I ended up here, but I thought this post was great. I don’t know who you are but certainly you’re going to a famous blogger if you aren’t already 😉 Cheers!

  • you are in point of fact a excellent webmaster. The website loading pace is incredible. It sort of feels that you’re doing any distinctive trick. In addition, The contents are masterwork. you have performed a fantastic activity in this topic!

  • Pretty section of content. I just stumbled upon your site and in accession capital to assert that I acquire actually enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently rapidly.

  • I have been exploring for a little bit for any high quality articles or blog posts on this sort of space . Exploring in Yahoo I finally stumbled upon this site. Studying this information So i¡¦m happy to convey that I’ve a very good uncanny feeling I found out exactly what I needed. I most certainly will make certain to don¡¦t forget this website and provides it a glance regularly.

  • Pingback: lawyers guide
  • I would like to thnkx for the efforts you’ve put in writing this blog. I am hoping the same high-grade website post from you in the upcoming also. In fact your creative writing abilities has inspired me to get my own website now. Actually the blogging is spreading its wings fast. Your write up is a great example of it.

  • Website SEO says:

    Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! By the way, how could we communicate?

  • Thanks , I have just been looking for information approximately this subject for a while and yours is the best I’ve discovered till now. However, what about the conclusion? Are you certain concerning the source?

  • I must show my thanks to the writer just for bailing me out of this particular crisis. As a result of surfing through the search engines and coming across solutions that were not pleasant, I assumed my entire life was well over. Living minus the strategies to the difficulties you have solved by means of your entire posting is a critical case, and the ones which might have badly affected my career if I hadn’t discovered your web site. Your good know-how and kindness in taking care of all the things was very helpful. I’m not sure what I would have done if I had not come across such a step like this. I can also at this point look forward to my future. Thanks very much for this professional and effective guide. I won’t think twice to refer the blog to anyone who needs recommendations about this matter.

  • Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how could we communicate?

  • There is clearly a bundle to realize about this. I believe you made various nice points in features also.

  • LED Monitor says:

    We’re a group of volunteers and starting a new scheme in our community. Your web site provided us with valuable info to work on. You’ve done a formidable job and our whole community will be grateful to you.

  • Heya i am for the first time here. I found this board and I find It really useful & it helped me out a lot. I hope to give something back and aid others like you helped me.

  • Hey There. I found your blog using msn. This is an extremely well written article. I will be sure to bookmark it and return to read more of your useful info. Thanks for the post. I’ll definitely comeback.

  • Pingback: Music Fails
  • diet program says:

    that’s good, thanks for sharing,.. I think this is great blog

  • that’s good, thanks for sharing,.. I think this is great blog

  • I have been exploring for a little for any high-quality articles or blog posts in this sort of house . Exploring in Yahoo I at last stumbled upon this web site. Studying this information So i¡¦m happy to exhibit that I’ve a very good uncanny feeling I discovered just what I needed. I most unquestionably will make sure to do not fail to remember this site and give it a look on a relentless basis.

  • Pingback: make money online
  • that’s good, thanks for sharing,.. I think this is great blog

  • Undeniably believe that which you stated. Your favorite reason appeared to be on the internet the simplest thing to be aware of. I say to you, I certainly get annoyed while people think about worries that they just don’t know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people can take a signal. Will probably be back to get more. Thanks

  • Good day very cool site!! Guy .. Excellent .. Wonderful .. I’ll bookmark your website and take the feeds additionally¡KI’m happy to seek out numerous helpful information here in the post, we want work out more techniques on this regard, thank you for sharing. . . . . .

  • obviously like your website but you need to check the spelling on several of your posts. A number of them are rife with spelling issues and I to find it very bothersome to inform the truth nevertheless I will surely come again again.

  • that’s good, thanks for sharing,.. I think this is great blog

  • Excellent beat ! I would like to apprentice while you amend your site, how could i subscribe for a blog site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear concept

  • Thanks for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such fantastic information being shared freely out there.

  • Hey, you used to write great, but the last several posts have been kinda boring¡K I miss your super writings. Past few posts are just a bit out of track! come on!

  • I was recommended this blog by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem. You are amazing! Thanks!

  • Great goods from you, man. I’ve understand your stuff previous to and you’re just extremely great. I actually like what you’ve acquired here, certainly like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it sensible. I can’t wait to read far more from you. This is really a wonderful web site.

  • I have been absent for a while, but now I remember why I used to love this blog. Thank you, I will try and check back more frequently. How frequently you update your website?

  • I am commenting to make you know of the perfect discovery my friend’s girl developed viewing the blog. She mastered many things, with the inclusion of how it is like to possess a great giving spirit to have other people completely know just exactly specified hard to do matters. You truly did more than her expected results. Thank you for providing those interesting, trusted, educational as well as cool tips about this topic to Evelyn.

  • What i don’t realize is in reality how you’re now not really a lot more smartly-favored than you might be now. You are so intelligent. You realize thus significantly in the case of this matter, made me in my view believe it from a lot of numerous angles. Its like men and women aren’t fascinated unless it¡¦s one thing to accomplish with Girl gaga! Your individual stuffs great. Always deal with it up!

  • that’s good, thanks for sharing,.. I think this is great blog

  • I just could not leave your web site before suggesting that I extremely enjoyed the usual information a person provide on your guests? Is going to be back often in order to check up on new posts

Join the conversation

Oops! We could not locate your form.