Improving Your Business

Stories, articles and advice aimed at improving your business

First hotel since revolution sets up shop in Cuba – developers to follow?

It was a big weekend for tourism in Cuba, as two American companies inked special deals sanctioned by the U.S. government to extend their business in the Caribbean island. And it could have big implications for developers hoping to

5 easy projects that raise your listing’s value

It’s simple: curb appeal helps sell homes. So as an agent, it’s in your best interest to do all you can to improve a property’s appeal. Not only does a well-maintained yard and home exterior help attract buyers, it

Tips to Get the Most Curb Appeal for the Lowest Cost

As real estate agents, it is important to focus on exterior home improvements to give potential buyers the best inviting viewing experience. Curb appeal is essential to give off the best impression of a home and can heavily impact

A Quick Reference Guide to Spring Buyers

Real estate is a seasonal business – transactions rise and fall with the weather. And now it is officially spring. If agents want to capitalize on the sales bump, they’ll need to be prepared. Earlier this week, Redfin released an

9 Ways to Take Your Business to the Next Level with a Better Business Plan

Two words strike fear into the hearts of business owners everywhere: business plan. If you’re like many real estate professionals, you know you need a business plan; however, you may feel so overwhelmed by the process that you’re not

Better Business, Better Agents: How Document Management Software Is Changing the Game

There are few industries that are as highly competitive as the real estate business. To stay current and keep up with the competition, Realtors and title companies are likely to update their business models within the next few years.

Study: Vast Majority of Consumers Dissatisfied with Real Estate Office Phone Skills

New research from the PH Media Group has found that only 28 percent of American consumers are satisfied with the way real estate businesses handle their phone calls. The study also found that the standards for phone manner for

Pocket Neighborhoods and the Future of Construction in Greater Boston

For many years, the demographics that drive household formations have changed dramatically. Historically, homes were built to accommodate larger family units, and featured expansive square footage with spacious private yards. That type of development required significant interior and exterior

Marketing Techniques for Selling Luxury Real Estate

Selling luxury real estate isn’t just about selling more expensive houses. As the price of a property increases, so too does the complexity of properly marketing it. The most successful professionals working in the high end understand how to

HSF CEO Gino Blefari on Finding Leadership Inspiration in Unlikely Places

Last week, I was in Raleigh, NC for a meeting with Tommy Camp, president and CEO of Berkshire Hathaway HomeServices Carolinas Realty and his fantastic managers. After talking leadership, best practices and recruiting with the team, we had dinner

Three Ways to Really Connect With Your Customer Through Mobile

In today’s digital world, we use the word mobile very loosely. Sometimes we underappreciate its true value – being able to do just about anything anywhere. One of my pet peeves is having a device or a tool and

4 Simple Marketing Techniques that Will Help You Sell to the Modern Buyer

If you’re a real estate agent or lead a real estate brokerage, the truth is you’re also an entrepreneur. And like most entrepreneurs, that means you’re also in charge of sales and marketing. It doesn’t matter if you’re a newbie

Realtor.com Attracts a Record of 50 Million Unique Viewers

The website’s number of users has been steadily increasing over the years, with a 40 percent growth in 2015. The site’s latest increases in user growth follows News Corp’s acquisition of realtor.com’s parent company, Move Inc., in 2014. The

5 New Green Building Innovations for New Construction in 2016

The National Association of Homebuilders’ annual International Builders’ Show has become a platform for top and emerging brands to showcase the most innovative technologies in the industry today. Following the trend of sustainable building, which has almost become a new

Is Move, Inc. Taking Steps Towards Online Real Estate Transactions?

New agreement offers unified platform for transactions Move Inc., which runs realtor.com for the National Association of Realtors, announced an agreement with zipLogix that will bring the zipForm digital library to the Reesio document/transaction management platform, according to Housing

4 Steps for Brokers to Harness the Power of Diversity in Their Business

Real estate brokerages across the country understand the demographic base of real estate practitioners is rapidly evolving. ADP recently published that for the first time in U.S. history, we have four generations in the workforce adding to the multicultural

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