We tested three AI tools commonly used by real estate agents: ChatGPT, Microsoft Copilot and Google Gemini.

Staying top of mind in real estate requires a regular presence on social media and a little strategy: Know where your audience is and give them the information they want.

You don’t need to be an influencer. However, every working agent should manage some type of social media presence, if only to demonstrate you’re still in business.

Matt Laricy debuted his real estate video podcast Laricy Live on YouTube five years ago. Today, he has 32,000 subscribers.

Three real estate CEOs — Victor Ciardelli, Erik Doersching and Thad Wong — explain what needs to happen in real estate for a robust year.

Downward-trending mortgage rates and a strong job market will bring homebuyers back to the table, according to NAR Chief Economist Lawrence Yun.

A wave of homebuilding is expected to start up in 2024 and run through the end of the decade, according to the NAHB.

Our annual reader survey issue celebrates the diversity of our audience and highlights the on-the-ground experience of agents and brokers.

As it celebrates a decade of successes, NAGLREP turns its focus toward getting the Equality Act through Congress.

How associations are evolving to meet Realtors’ needs in a changing industry

It’s almost 2020, if you can believe it, and the future of the real estate industry is, perhaps, more uncertain than ever. Agents not only will contend with the potential of rising interest rates and an economic recession ­–

Learn what nontraditional mortgage borrowers need to know when going into a home purchase and what kind of support they need from their real estate agents.

The benefits of teaming up to buy a home are often obvious. Friends, relatives and unmarried couples increase their buying power by joining forces. However, the best way to make such a purchase and protect the legal interest of

Joining forces with friends, family members or a romantic partner to buy a home carries risks and benefits for all parties involved. Ben McKillop, branch manager at Mortgage Network, sees obvious advantages to people jointly buying a home. For

We spoke to three prominent real estate teams in the Boston area to find out how a collaborative approach has helped them succeed, and what unique challenges they face as brands within a bigger brokerage.

Mortgage lenders and developers regularly find themselves working with a team of agents or brokers, which comes with its own advantages and common issues.