NAR pauses rebranding rollout due to member feedback

by Rincey Abraham

Upon this week’s announcement of a new logo for the first time in 45 years, the National Association began to hear backlash from its members. Many agents around the country not only disliked the design but were confounded by the rumored price tag of nearly $250,000, as well as NAR’s lack of communication from the organization or opportunity for members to provide input. One Realtor even began an online petition to repeal the new logo.

Now, it looks like the agents are getting their way. The National Association of Realtors announced on its Facebook page on Wednesday night that it would delay the release of the new branding and logo after getting wind of the feedback.

“Since we announced the brand evolution and logo redesign, we have received a diversity of opinions that ranged from strong support to outright disapproval,” NAR said in a post. “While the issues that drove this process to evaluate and ultimately evolve the Realtor logo still exist, we are pausing its implementation. This extra time will allow us to further examine the enhancement of the Realtor brand proposition, including the logo, which means so much to you and your business.”

It is unclear at this time exactly how the organization will move forward with the branding redesign. Many agents are asking for NAR to stick with its original logo design because they prefer it or because they want to avoid costs associated with obtaining new branding and marketing materials themselves. However, based on the post, NAR still wants to roll out a new design that show a focus on the future.

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