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Boston ranks among top 10 high-end buyer markets for 2025

by Liz Hughes

Boston has been named one of the top 10 high-end markets for buyers in 2025.

Housing market research company Zonda’s 2025 list focuses on wealth and the high-end market. While it expects some of 2024’s market affordability challenges due to high home prices and mortgage rates, Zonda is calling for increased supply, modest sales growth and a complex mortgage market in 2025. 

Zonda chief economist Ali Wolf said the decision to focus on top markets for high-end buyers was driven by the fact high-end buyers are among the strongest today. 

“Our national Zonda Market Ranking shows the high-end market overperformed for the whole of 2024 and is poised to shape the 2025 housing market,” Wolf said. 

Zonda attributes the strength in the high-end market to luxury buyers being least affected by mortgage rates, having accumulated wealth and benefiting from a strong labor market

Boston ranked ninth on the list and was noted as a “hub for innovation and entrepreneurship.” The report also said Boston consistently ranks as the top market in the nation when it comes to life sciences and life sciences talent. 

Pros for Beantown in the report included its rich history and culture, being a big sports town and having an effective and efficient public transportation center. Drawbacks included its dense population, harsh winters, strict zoning laws and regulatory requirements, which the report noted are often intended to preserve the city’s character. 

Charleston, South Carolina, topped the list followed by Nashville; Indianapolis; Seattle and Raleigh, North Carolina.

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