Elena M. Lau, a native of Caracas, Venezuela, embarked on her journey to Boston in 1999. Graduating magna cum laude with a Bachelor of Science degree in Business Administration from Northeastern University, Lau’s path to real estate began in 2007 when she obtained her license and purchased her first home, marking the beginning of her remarkable ascent in the industry.
Currently, Lau leads as the broker/owner of UNION Real Estate, recognized for her dynamic leadership, client-centered approach, and outstanding results. Her multifaceted expertise and unwavering dedication to client success make her a trusted partner for all real estate needs in the Greater Boston area. Fluent in Spanish, Cantonese, and English, her multicultural background enriches interactions with her diverse, largely referral-based clientele.
A testament to her dedication, Lau has received numerous accolades throughout her career, most recently the Five Star Real Estate Agent Award and recognition as one of the Top 100 Latino Real Estate Agents in the Northeast Region by the National Association of Hispanic Real Estate Professionals (NAHREP).
Lau’s professional experience is complemented by her active involvement in advocating for homeownership and building awareness of global real estate opportunities. She serves on the Board of Directors of professional organizations such as the Asian Real Estate Association of America (AREAA) and the Greater Boston Association of Realtors (GBAR).
As a minority woman business owner, Lau celebrated her 10th anniversary as a real estate professional last year. As she reflects on this milestone and looks ahead to the future, she looks forward to continuing to empower clients and make a positive impact through her work in real estate. Outside of her professional endeavors, Lau enjoys spending quality time with her family, friends, and dogs. She also has a passion for exploring new places, culture and cuisines.