Gibson Sotheby’s International Realty has named Jeni Pardo de Zela its new vice president of marketing.

In her new role, Pardo de Zela will lead the company’s in-house marketing team. She was previously chief marketing and business development officer at Mott & Chase Sotheby’s International Realty in Rhode Island, where she helped the brokerage grow its market share by 90%.

“In uncertain market conditions, nothing is more critical than someone with hands-on industry experience through various market types,” said Nicole Rideout Hartwick, chief strategy officer at Gibson Sotheby’s International Realty. “From supporting our agents to servicing their clients, Jeni Pardo de Zela is an accessible, forward-thinking team player who is proactive in her efforts to effectively market properties, as well as give our incredible agents the visibility they deserve as the leading professionals in our marketplace.” 

Gibson Sotheby’s International Realty has 25 offices throughout Boston, Greater Boston, the North Shore, South Shore and Cape Cod.