Real Estate in Brief: HQ2 listings, short-term rentals for brokers and more

by Morgan Mereday

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Real estate website MyHQHome.com plans to launch in January, taking advantage of the Amazon HQ2 real estate gold rush. Several brokerages have joined forces in constructing the website, aiming to target Amazon employees relocating to the company’s two new city locations, Crystal City, Virginia, and Queens, New York.  

Executives of Realogics Sotheby’s International Realty and three Sotheby’s affiliates present in New York and Virginia are collaborating on the formation of the website. Dean Jones, president and CEO of Realogics Sotheby’s International Realty, said in a statement about the website launch that the “goal is to provide an informational resource and personalized relocation services” using the company’s “resident experts in these target neighborhoods.” 

The website will include side-by-side comparisons of market factors such as transit, housing, and educational institutions in specified locations. According to the brokerages, the database will also provide “exclusive” listings and is expected to continue growing to cater to consumer needs.  

“Our dedicated website will provide a consumer facing platform to share market knowledge and connect clients with the appropriate broker and ultimately, with a preferred property solution,” Jones added. 

In other real estate news:  

  • To combat discrimination, roughly 80 fair housing groups will be receiving $23 million of federal funding via the Department of Housing and Urban Development. The HUD’s Private Enforcement Initiative will provide the funding in the form of grants, which will assist the nationwide network of fair housing organizations in testing and enforcement activities.  
  • Rentl announced its plan to launch “Powered by Rentl”, a new solution allowing brokerages and their agents to put their listings up for rent, not unlike services including Airbnb. Providing technology and an operational framework to assist the brokerage’s listings, the program will act as a comprehensive backend solution.  The project will help agents further develop relationships with clients, while allowing the option of participating in a vacation rental industry, according to a press release from the company.  
  • Millennials are taking fewer risks —delaying homeownership, marriage, and new business ventures— according to survey results from a recent study by Ernst and Young. The survey studied Millennial respondents nationwide, observing how the generation has developed economically following last decade’s Great Recession. While Millennials are currently progressing at an increasing rate in terms of financial stability, student debt and the rising cost of living are causing the generating to be unsure of their financial future, the report explained.

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