Google Ready To Tell Readers Your Website Isn’t “Mobile-Friendly”

by Alonzo Turner

Google announces intentions to begin labeling websites as “mobile-friendly.”

By the end of 2014, eMarketer predicts that upwards of 4.55 billion people will own a mobile phone, and 1.75 billion of those will be smartphones. Ostensibly, that means by years end more than one in six people on the planet will own a smartphone. That’s a truly impressive figure, and one that every real estate professional should take note of.

It’s no longer enough to just have a website, no matter how many bells and whistles are dangling from it, because – if you’re reading this from a mobile phone, it’s something you might have already suspected – people are more and more surfing the Web through the confines of their fingers; and, as most of us know, not all websites are mobile friendly.

If your site isn’t designed to adjust to the considerably smaller screens of smartphones – though they have been reaching micro-laptop sizes in recent years – it’s not simply a hassle to look through your content, it’s nearly impossible.

Acknowledging the growing epidemic of websites not endowed with automated scaling, Google has announced it will soon begin labeling websites as “mobile-friendly” if they meet a certain criteria.

“We see these labels as a first step in helping mobile users to have a better mobile web experience,” the company said in a statement.

So What Should You Do?

The hurdles preceding the search engine’s designation aren’t mammoth, but they are explicit. In order to obtain the “mobile-friendly” labeling, agents will need to ensure their websites offer:

  • Text that is readable without having to zoom in.
  • Avoid software, like Flash, that’s notoriously difficult to view on mobile.
  • Automatically sizes the website to fit the screen.
  • Links that are spaced far enough apart so that visitors can easily tap them.

From a cursory glance, having the “mobile friendly” designation might not seem worth the effort, but for someone who’s glued to their smartphones, as so many of Americans are, it can be the difference between visiting the site and saying, “no thanks.”

If you’re not sure whether your site meets Google’s criterion, that’s fine. The tech giant has set up a very intuitive Mobile-Friendly Test, in which agents can type in their URL and get a quick look at how mobile friendly their site really is. In case you’re wondering, we passed the test.

While the designation strategy is still in its infancy, Google admits that in the long-term, mobile friendliness could impact rankings, which could negatively impact the businesses of those agents unwilling to adapt.

Read More Related to This Post


  • I simply want to tell you that I am very new to blogging and absolutely loved you’re blog site. Almost certainly I’m want to bookmark your blog post . You amazingly come with perfect articles and reviews. Kudos for sharing with us your blog.

  • obviously like your web-site but you have to take a look at the spelling on quite a few of your posts. A number of them are rife with spelling issues and I in finding it very bothersome to inform the truth however I¡¦ll surely come back again.

  • Hello There. I found your blog using msn. This is a really well written article. I’ll make sure to bookmark it and return to read more of your useful information. Thanks for the post. I’ll definitely comeback.|

  • Home Rentals says:

    Very nice post. I just stumbled upon your weblog and wished to say that I have really enjoyed surfing around your blog posts. After all I will be subscribing to your feed and I hope you write again very soon!

  • Useful info. Lucky me I found your site by accident, and I am surprised why this accident didn’t happened in advance! I bookmarked it.

  • Fantastic website. Lots of helpful info here. I am sending it to some buddies ans additionally sharing in delicious. And of course, thank you in your effort!

  • Wow, incredible blog structure! How long have you ever been blogging for? you make blogging glance easy. The whole look of your website is great, as well as the content material!

  • whoah this blog is fantastic i really like reading your posts. Stay up the great work! You already know, a lot of persons are searching around for this information, you can help them greatly.

  • SEO Packages says:

    This is very interesting, You are a very skilled blogger. I have joined your feed and look forward to seeking more of your great post. Also, I have shared your site in my social networks!

  • Hi there, I found your blog by way of Google even as searching for a comparable matter, your web site got here up, it appears good. I’ve bookmarked it in my google bookmarks.

  • Legal Forms says:

    Hello there, I discovered your web site by the use of Google whilst looking for a similar topic, your web site got here up, it appears good. I’ve bookmarked it in my google bookmarks.

  • Good site! I really love how it is simple on my eyes and the data are well written. I am wondering how I could be notified whenever a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a nice day!

  • I was suggested this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my difficulty. You are amazing! Thanks!

  • I am not sure where you’re getting your information, but great topic. I needs to spend some time learning much more or understanding more. Thanks for great information I was looking for this info for my mission.

  • Great amazing things here. I¡¦m very satisfied to see your post. Thank you a lot and i am taking a look ahead to touch you. Will you please drop me a mail?

  • You actually make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand. It seems too complicated and very broad for me. I’m looking forward for your next post, I will try to get the hang of it!

  • As a Newbie, I am always searching online for articles that can be of assistance to me. Thank you

  • I’m so happy to read this. This is the kind of manual that needs to be given and not the accidental misinformation that is at the other blogs. Appreciate your sharing this best doc.

  • What i do not understood is actually how you’re not actually much more well-favored than you might be right now. You’re so intelligent. You recognize thus considerably in the case of this subject, made me in my opinion consider it from a lot of varied angles. Its like women and men are not interested except it¡¦s something to accomplish with Girl gaga! Your individual stuffs excellent. Always care for it up!

  • I simply couldn’t depart your website before suggesting that I really enjoyed the standard information a person provide for your guests? Is going to be again ceaselessly to check up on new posts

  • Criminal Law says:

    Hello, Neat post. There is a problem together with your site in web explorer, might check this¡K IE still is the marketplace leader and a large component of other people will pass over your fantastic writing due to this problem.

  • There is obviously a bundle to realize about this. I consider you made some good points in features also.

  • My husband and i felt so comfortable when John managed to finish off his survey because of the precious recommendations he had in your blog. It is now and again perplexing to simply be handing out steps which other people have been making money from. And now we acknowledge we now have you to be grateful to because of that. The type of illustrations you have made, the easy website navigation, the friendships you can make it possible to engender – it is mostly wonderful, and it is facilitating our son and the family recognize that that topic is excellent, which is certainly exceedingly serious. Many thanks for all!

  • It¡¦s really a great and helpful piece of info. I¡¦m glad that you simply shared this helpful information with us. Please stay us up to date like this. Thank you for sharing.

  • It is actually a nice and useful piece of info. I am glad that you shared this helpful info with us. Please stay us informed like this. Thanks for sharing.

  • I’ve been browsing online more than 3 hours lately, yet I by no means discovered any fascinating article like yours. It is beautiful worth enough for me. Personally, if all webmasters and bloggers made excellent content material as you probably did, the internet shall be a lot more useful than ever before.

  • Good ¡V I should certainly pronounce, impressed with your site. I had no trouble navigating through all the tabs and related info ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, website theme . a tones way for your client to communicate. Excellent task..

  • I precisely needed to thank you so much yet again. I am not sure the things I could possibly have used without the actual thoughts shown by you on that question. This has been a real fearsome crisis in my circumstances, nevertheless being able to see a skilled strategy you resolved that made me to cry with joy. I am just happy for the service and then sincerely hope you are aware of a great job you have been carrying out teaching most people by way of your blog post. Most probably you have never encountered all of us.

  • Thanks a lot for providing individuals with an extraordinarily memorable possiblity to discover important secrets from this site. It really is very good and stuffed with amusement for me personally and my office co-workers to visit your blog a minimum of three times in 7 days to find out the new secrets you will have. And of course, I’m so at all times happy considering the brilliant thoughts served by you. Some 4 ideas in this post are certainly the most effective we have had.

  • I have been browsing online greater than 3 hours as of late, but I never found any interesting article like yours. It¡¦s lovely value sufficient for me. In my view, if all website owners and bloggers made good content material as you probably did, the net will probably be a lot more useful than ever before.

  • Someone necessarily assist to make significantly articles I’d state. This is the first time I frequented your web page and thus far? I amazed with the research you made to make this actual post incredible. Excellent job!

  • Electric car says:

    that’s good, thanks for sharing,.. I think this is great blog

  • excellent submit, very informative. I’m wondering why the opposite specialists of this sector do not understand this. You should continue your writing. I am confident, you’ve a huge readers’ base already!

  • A person necessarily lend a hand to make significantly posts I might state. That is the first time I frequented your website page and to this point? I amazed with the research you made to make this actual put up amazing. Great task!

  • that’s good, thanks for sharing,.. I think this is great blog

  • Home Health says:

    Hello. splendid job. I did not expect this. This is a fantastic story. Thanks!

  • apple iphone says:

    that’s good, thanks for sharing,.. I think this is great blog

  • that’s good, thanks for sharing,.. I think this is great blog

  • I am really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a great blog like this one nowadays..

  • I wish to point out my respect for your kind-heartedness supporting individuals who really need guidance on this one concern. Your real dedication to passing the solution across came to be definitely functional and has continually helped some individuals just like me to get to their targets. Your entire informative hints and tips can mean so much a person like me and far more to my colleagues. Regards; from everyone of us.

  • Hi, i think that i saw you visited my website so i came to “return the favor”.I am attempting to find things to enhance my site!I suppose its ok to use some of your ideas!!

  • Heya i’m for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and aid others like you aided me.

  • I carry on listening to the news broadcast talk about receiving free online grant applications so I have been looking around for the top site to get one. Could you tell me please, where could i get some?

  • I have recently started a web site, the info you provide on this website has helped me greatly. Thanks for all of your time & work.

  • Excellent website. Plenty of helpful information here. I¡¦m sending it to a few pals ans additionally sharing in delicious. And certainly, thanks in your sweat!

  • Hi, Neat post. There is a problem with your website in web explorer, would check this¡K IE nonetheless is the marketplace chief and a big part of folks will miss your fantastic writing because of this problem.

  • that’s good, thanks for sharing,.. I think this is great blog

  • Of course, what a great site and instructive posts, I surely will bookmark your site.Have an awsome day!

  • Hello. magnificent job. I did not imagine this. This is a fantastic story. Thanks!

  • Of course, what a splendid blog and revealing posts, I will bookmark your site.Have an awsome day!

  • I savor, cause I found just what I was having a look for. You’ve ended my four day lengthy hunt! God Bless you man. Have a great day. Bye

  • Wonderful work! That is the type of information that are supposed to be shared across the web. Disgrace on Google for not positioning this submit upper! Come on over and visit my web site . Thanks =)

Join the conversation

Oops! We could not locate your form.