Viewpoints: Ricardo Rodriguez, Realtor, Coldwell Banker, Boston

by Alonzo Turner


Ricardo Rodriguez is a Realtor with Coldwell Banker Residential Brokerage working in Boston.

Every week, we ask an Boston real estate professional for their thoughts on the top trends in Boston real estate.

This week, we talked with Ricardo Rodriguez, a Realtor with Coldwell Banker Residential Brokerage. 

Boston Agent (BA): The number of homes hitting the Boston market right now is on the rise, which many believe will help ease rising home prices. Have you noticed this trend, and if so, do you think the recent growth is sustainable?

Ricardo Rodriguez (RR): We are still suffering from a shortage of inventory. Boston is much different from the rest of the country in that in the worst of times, our prices never really went down. We had a steady level of inventory that was a little bit high, but prices mostly remained stable. In the past two years, however, we’ve seen a decrease in our inventory, which have pushed our prices up.

There are a lot of people in Boston who are looking to sell and stay in the city, but there are no houses available for them to move into. The influx of new construction expected to hit the market soon will likely help to ease those prices.

BA: While it’s always good when the market is busy and you’re considering new listings every week, there are inevitably going to be some lulls in your sales activity. During those times, it’s important to remain proactive. What do you do to stay busy when the market is slow?

RR: If you’re slow in real estate, you’re not doing your business right. You should always be working on something, even if it’s not a listing. What I always do when I have some “spare time” is prospecting – figuring out what I’m going to be working on in the months to come. Whether its new listings or prospective buyers, whatever it is, try to line up those opportunities well in advance. I already have a general idea of what I’m going to be doing next year, and that allows me to set realistic benchmarks.

BA: Real estate is a largely referral business, but that doesn’t negate the fact that marketing still plays a significant role in any sustainable business strategy. What types of marketing do you do, and which have you found to be most effective?

RR: The most effective to generate business is targeting your sphere of influence, and I think every agent will tell you that. It’s all about keeping people informed, letting them know what you’re doing and working on so that when they’re ready to buy or sell, they know who to go to.

Marketing takes different levels. Building your personal brand gives you a business persona, which is important for buyers and sellers who want to work with a true professional. And then there is building the business itself.

I like to use a lot of traditional techniques. The Internet has become a useful tool for penetrating the market, but it’s a little more personal when you’re reaching out to people directly. Making phone calls, sending individual emails, these are the types of interactions that secure lifelong customers.

Read More Related to This Post


  • Brand new questions on scrapebox list clarified and as a result the reasons why you will need analyze each and every word on this post.

  • I do accept as true with all of the concepts you have offered for your post. They are really convincing and will definitely work. Still, the posts are very brief for newbies. May you please lengthen them a bit from subsequent time? Thanks for the post.

  • Fastidious answer back in return of this question with firm arguments and describing all regarding that.|

  • As a Newbie, I am permanently browsing online for articles that can be of assistance to me. Thank you

  • Men Shoes says:

    I have to express my respect for your generosity for women who need guidance on your area. Your very own dedication to passing the solution up and down had become pretty invaluable and have constantly helped associates like me to realize their endeavors. The valuable guide means this much a person like me and additionally to my peers. Thanks a lot; from each one of us.

  • Smart Car says:

    You made some clear points there. I looked on the internet for the subject matter and found most people will approve with your site.

  • Thanks for another informative website. The place else may just I am getting that kind of information written in such a perfect means? I have a challenge that I’m just now working on, and I have been on the glance out for such info.

  • I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!

  • Pingback: lawyers guide
  • Money Order says:

    Very good written information. It will be useful to anyone who employess it, as well as yours truly :). Keep up the good work – can’r wait to read more posts.

  • My spouse and i ended up being very excited Peter managed to complete his reports while using the precious recommendations he gained from your very own web pages. It’s not at all simplistic to just always be handing out facts that many a number of people may have been selling. And we also see we have got the website owner to appreciate because of that. Those illustrations you have made, the easy blog navigation, the relationships your site help to foster – it is everything fabulous, and it is leading our son and us understand that subject matter is entertaining, which is certainly extraordinarily pressing. Thanks for the whole lot!

  • flu symptoms says:

    There is visibly a bundle to realize about this. I think you made certain nice points in features also.

  • I was suggested this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem. You are wonderful! Thanks!

  • magnificent points altogether, you simply gained a new reader. What might you suggest in regards to your put up that you simply made some days in the past? Any positive?

  • Good ¡V I should certainly pronounce, impressed with your website. I had no trouble navigating through all the tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your customer to communicate. Excellent task..

  • Hiya, I’m really glad I’ve found this information. Today bloggers publish just about gossips and web and this is really annoying. A good blog with interesting content, that is what I need. Thanks for keeping this web-site, I’ll be visiting it. Do you do newsletters? Cant find it.

  • I am also commenting to make you be aware of what a exceptional discovery our child gained visiting your blog. She noticed numerous details, which included what it is like to possess an excellent giving style to let other folks easily thoroughly grasp various tricky things. You undoubtedly exceeded visitors’ desires. Many thanks for churning out the necessary, trusted, informative and as well as unique thoughts on that topic to Tanya.

  • You are a very clever person!

  • car gadgets says:

    I wish to voice my love for your kind-heartedness supporting those people that should have assistance with the question. Your personal dedication to getting the message up and down was astonishingly interesting and has made ladies like me to get to their objectives. Your warm and helpful information means much to me and further more to my office colleagues. Many thanks; from everyone of us.

  • Wow! This could be one particular of the most helpful blogs We’ve ever arrive across on this subject. Basically Wonderful. I’m also a specialist in this topic therefore I can understand your effort.

  • I was recommended this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem. You’re wonderful! Thanks!

  • It¡¦s actually a great and useful piece of info. I am satisfied that you shared this helpful information with us. Please keep us informed like this. Thanks for sharing.

  • I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an edginess over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this increase.

  • Hello. fantastic job. I did not anticipate this. This is a impressive story. Thanks!

  • Excellent read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch since I found it for him smile So let me rephrase that: Thanks for lunch!

  • Thanks for your whole labor on this blog. Kate takes pleasure in doing investigation and it’s easy to see why. Most of us learn all relating to the compelling manner you render both useful and interesting strategies on your web blog and as well as encourage contribution from people on that matter while my child is in fact being taught a lot of things. Have fun with the remaining portion of the new year. You’re doing a really good job.

  • I and my buddies happened to be viewing the excellent pointers from your site and then immediately got an awful suspicion I never thanked the web blog owner for those techniques. These guys happened to be consequently thrilled to read them and have in effect clearly been tapping into those things. Thank you for turning out to be very thoughtful and then for making a decision on variety of decent useful guides most people are really desperate to be aware of. Our own honest regret for not expressing gratitude to earlier.

  • Unquestionably believe that which you said. Your favorite reason seemed to be on the internet the simplest thing to be aware of. I say to you, I certainly get irked while people consider worries that they just don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks

  • great issues altogether, you just gained a emblem new reader. What may you recommend in regards to your submit that you simply made some days ago? Any positive?

  • hey there and thank you for your info – I’ve definitely picked up something new from right here. I did however expertise several technical points using this website, as I experienced to reload the website many times previous to I could get it to load properly. I had been wondering if your web host is OK? Not that I am complaining, but slow loading instances times will sometimes affect your placement in google and can damage your high quality score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my email and can look out for much more of your respective interesting content. Make sure you update this again very soon..

  • Music Videos says:

    Hello. fantastic job. I did not imagine this. This is a great story. Thanks!

  • You really make it appear so easy with your presentation but I find this matter to be really something which I believe I might by no means understand. It kind of feels too complex and very large for me. I’m taking a look ahead in your next publish, I will try to get the hold of it!

  • What i don’t understood is in fact how you’re not actually a lot more smartly-favored than you may be now. You are very intelligent. You understand thus considerably with regards to this matter, produced me individually imagine it from numerous various angles. Its like women and men are not interested unless it is something to do with Woman gaga! Your personal stuffs nice. Always handle it up!

  • Wonderful paintings! That is the type of info that are meant to be shared around the web. Shame on the search engines for now not positioning this publish higher! Come on over and discuss with my website . Thanks =)

  • great put up, very informative. I wonder why the other specialists of this sector don’t realize this. You must proceed your writing. I’m sure, you’ve a great readers’ base already!

  • I will immediately snatch your rss as I can not find your e-mail subscription link or e-newsletter service. Do you have any? Kindly permit me recognize in order that I could subscribe. Thanks.

  • I’m very happy to read this. This is the type of manual that needs to be given and not the accidental misinformation that is at the other blogs. Appreciate your sharing this best doc.

  • I am now not sure the place you are getting your info, but good topic. I must spend a while learning much more or understanding more. Thank you for great information I was searching for this info for my mission.

  • I am very happy to read this. This is the type of manual that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this best doc.

  • As I web site possessor I believe the content matter here is rattling great , appreciate it for your efforts. You should keep it up forever! Good Luck.

  • Needed to put you one little bit of word to help thank you very much once again with your beautiful strategies you have shown on this website. It has been really seriously open-handed with people like you to offer easily what a number of people could have offered for sale for an e book to help make some money on their own, notably now that you might have tried it in the event you decided. Those thoughts also worked as the easy way to be certain that many people have a similar dream similar to my personal own to learn a lot more with regard to this condition. I think there are thousands of more fun instances ahead for individuals who browse through your website.

  • you are in point of fact a excellent webmaster. The web site loading pace is amazing. It seems that you’re doing any unique trick. Also, The contents are masterpiece. you have performed a great process on this matter!

  • Apple Laptop says:

    You made some good points there. I did a search on the issue and found mainly people will have the same opinion with your blog.

  • travel tours says:

    certainly like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling issues and I find it very troublesome to tell the truth however I¡¦ll definitely come back again.

  • I would like to thnkx for the efforts you have put in writing this blog. I’m hoping the same high-grade blog post from you in the upcoming also. In fact your creative writing abilities has inspired me to get my own website now. Really the blogging is spreading its wings fast. Your write up is a great example of it.

  • I want to point out my respect for your generosity for those who need guidance on this particular situation. Your real commitment to getting the message all through ended up being particularly productive and has in every case encouraged guys and women just like me to realize their desired goals. Your warm and friendly hints and tips can mean this much to me and a whole lot more to my office colleagues. Warm regards; from everyone of us.

  • It’s appropriate time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or tips. Perhaps you can write next articles referring to this article. I want to read more things about it!

  • Thank you for any other excellent post. Where else may anyone get that kind of information in such an ideal means of writing? I have a presentation next week, and I’m on the look for such information.

  • This is really interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your great post. Also, I’ve shared your web site in my social networks!

  • I do consider all the ideas you have presented to your post. They are very convincing and will certainly work. Still, the posts are too brief for beginners. Could you please extend them a little from subsequent time? Thank you for the post.

  • Pingback: Vines
  • that’s good, thanks for sharing,.. I think this is great blog

  • that’s good, thanks for sharing,.. I think this is great blog

  • This is really interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking more of your great post. Also, I’ve shared your site in my social networks!

  • Weight Loss says:

    that’s good, thanks for sharing,.. I think this is great blog

  • Pingback: make money online
  • Good info and right to the point. I don’t know if this is really the best place to ask but do you folks have any thoughts on where to get some professional writers? Thank you 🙂

  • that’s good, thanks for sharing,.. I think this is great blog

  • I don’t even know how I ended up here, but I thought this post was great. I do not know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!

  • Pingback: mastering
  • I think other web site proprietors should take this website as an model, very clean and great user genial style and design, let alone the content. You are an expert in this topic!

  • that’s good, thanks for sharing,.. I think this is great blog

  • that’s good, thanks for sharing,.. I think this is great blog

Join the conversation

Oops! We could not locate your form.