3 Ways that ‘Big Data’ has Changed Real Estate


Data is the big currency in today’s real estate environment, and it’s brought quite a few changes to how the industry functions.

Big data – the grand democratization of statistics and information that the Internet made possible – has ushered in substantial changes to many an industry, and real estate is no exception.

With that in mind, we’ve chronicled three of the most notable ways that big data has changed real estate, and what those changes suggest for the future of the industry – especially in light of Zillow’s $3.5 billion acquisition of Trulia.

1. Democratization, Real Estate-Style – We mentioned above the democratizing effect of big data, and it’s difficult to overstate just how influential that’s been in how consumers interact with the homebuying and selling process. More than 90 percent of consumers, nowadays, begin the real estate process online, and they no doubt start with such websites as Trulia, Zillow and Redfin, independent sources that offer detailed information about home prices, property taxes and housing trends. Suddenly, information that was almost in the exclusive umbrella of the real estate agent is now public knowledge, and agent interactions with consumers have evolved as a result.

2. Hyperlocal Complementation – Beyond home prices and taxes, though, real estate websites have also allowed consumers access to  substantial amounts of hyperlocal information, including details about neighborhood cuisine, schools and even rapidly updated crime reports. Perhaps the most notable example, though, is the WalkScore. Capitalizing on a generational distaste for car ownership and an embrace of dense, walkable urban areas, the WalkScore has ushered in an entirely new term for listings, one that was never uttered just five years ago. That’s how big data works – through access to information, and through unorthodox organization of that information, we’re awarded fresh ways of looking at the world.

3. The Rules of the Game – As we already mentioned, such widespread use of big data has fundamentally changed how agents interact with consumers, in ways both good and bad. First, the good: consumers are now locked-in to the buying and selling process; they research the marketplace, survey their options and come loaded with questions and observations about how things are and how things will work. But, there’s the bad: consumers can also be headstrong, and can enter the process thinking they know more than they actually do; the agent’s job is less about education, and more about debunking incorrect assumptions.

Big data has hardly killed the real estate agent – according to countless studies, nine of 10 consumers still use an agent to buy a home, even after consulting the Internet – but it’s changed the way they do business, and it will continue to usher in more and more changes as technology advances.

Read More Related to This Post


  • try this says:

    I just want to say I am beginner to blogging and seriously savored your web-site. More than likely I’m planning to bookmark your blog post . You absolutely have exceptional posts. Cheers for sharing with us your website.

  • Wonderful paintings! This is the kind of information that should be shared around the net. Shame on Google for no longer positioning this submit higher! Come on over and consult with my web site . Thank you =)

  • Does your blog have a contact page? I’m having a tough time locating it but, I’d like to send you an email. I’ve got some ideas for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it improve over time.|

  • Dress Shirts says:

    Thanks a lot for providing individuals with an exceptionally spectacular opportunity to read articles and blog posts from this web site. It is usually very beneficial and as well , stuffed with amusement for me personally and my office co-workers to search your site not less than 3 times every week to find out the latest secrets you have got. And definitely, I’m at all times pleased for the superb tactics served by you. Certain 2 points in this posting are really the most efficient I have ever had.

  • hello there and thank you for your information – I’ve certainly picked up anything new from right here. I did however expertise a few technical points using this website, since I experienced to reload the web site lots of times previous to I could get it to load correctly. I had been wondering if your web hosting is OK? Not that I’m complaining, but slow loading instances times will often affect your placement in google and could damage your high-quality score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and can look out for a lot more of your respective exciting content. Ensure that you update this again very soon..

  • Keep functioning ,remarkable job!

  • Magnificent site. Lots of useful info here. I am sending it to several buddies ans also sharing in delicious. And obviously, thanks in your sweat!

  • You can definitely see your enthusiasm in the work you write. The sector hopes for more passionate writers like you who aren’t afraid to say how they believe. Always go after your heart.

  • I wanted to type a small remark to say thanks to you for all the superb advice you are showing at this site. My prolonged internet lookup has now been paid with wonderful strategies to share with my family and friends. I ‘d say that we readers actually are quite endowed to live in a decent community with many awesome people with useful methods. I feel pretty happy to have encountered your site and look forward to really more brilliant moments reading here. Thank you once again for a lot of things.

  • Thanks for sharing excellent informations. Your web-site is very cool. I am impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found simply the information I already searched all over the place and simply couldn’t come across. What a great website.

  • Great site! I am loving it!! Will come back again. I am taking your feeds also

  • You really make it appear really easy along with your presentation but I to find this topic to be really something which I feel I’d never understand. It sort of feels too complex and very wide for me. I’m having a look ahead in your subsequent put up, I¡¦ll attempt to get the cling of it!

  • hello there and thank you for your information – I have definitely picked up something new from right here. I did however expertise a few technical issues using this site, since I experienced to reload the web site many times previous to I could get it to load correctly. I had been wondering if your hosting is OK? Not that I am complaining, but slow loading instances times will very frequently affect your placement in google and could damage your quality score if ads and marketing with Adwords. Anyway I am adding this RSS to my email and can look out for much more of your respective fascinating content. Make sure you update this again soon..

  • I will immediately seize your rss feed as I can not in finding your email subscription hyperlink or newsletter service. Do you have any? Kindly permit me know in order that I could subscribe. Thanks.

  • I would like to thank you for the efforts you’ve put in writing this blog. I am hoping the same high-grade web site post from you in the upcoming also. In fact your creative writing abilities has encouraged me to get my own website now. Really the blogging is spreading its wings fast. Your write up is a great example of it.

  • Wow! This could be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Actually Fantastic. I’m also an expert in this topic so I can understand your effort.

  • I in addition to my guys ended up looking through the good guides on your web page and at once came up with a terrible suspicion I never expressed respect to the site owner for them. The boys became for this reason excited to read through all of them and have in effect surely been taking advantage of these things. Appreciation for being very thoughtful and for making a choice on variety of terrific issues most people are really desirous to learn about. My very own honest apologies for not saying thanks to you earlier.

  • Good article and straight to the point. I am not sure if this is really the best place to ask but do you folks have any ideea where to hire some professional writers? Thanks in advance 🙂

  • SEO Firm says:

    I’ve been surfing on-line more than three hours lately, yet I never discovered any interesting article like yours. It¡¦s pretty price sufficient for me. In my opinion, if all web owners and bloggers made excellent content material as you probably did, the web will be much more helpful than ever before.

  • Hello my friend! I wish to say that this article is amazing, great written and come with almost all vital infos. I¡¦d like to look more posts like this .

  • It¡¦s in point of fact a nice and helpful piece of information. I am happy that you shared this helpful information with us. Please stay us up to date like this. Thanks for sharing.

  • You made some decent points there. I did a search on the issue and found most people will agree with your website.

  • I¡¦ve recently started a site, the information you provide on this web site has helped me tremendously. Thanks for all of your time & work.

  • Pretty section of content. I just stumbled upon your site and in accession capital to assert that I get in fact enjoyed account your blog posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently rapidly.

  • Today, while I was at work, my cousin stole my iphone and tested to see if it can survive a 40 foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!

  • I¡¦ve been exploring for a little for any high quality articles or weblog posts on this kind of area . Exploring in Yahoo I ultimately stumbled upon this web site. Reading this information So i¡¦m glad to exhibit that I have an incredibly good uncanny feeling I came upon exactly what I needed. I most surely will make certain to do not overlook this site and give it a glance regularly.

  • Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! By the way, how could we communicate?

  • Generally I do not read post on blogs, however I would like to say that this write-up very compelled me to try and do so! Your writing style has been amazed me. Thank you, quite nice article.

  • Hello. fantastic job. I did not anticipate this. This is a fantastic story. Thanks!

  • that’s good, thanks for sharing,.. I think this is great blog

  • that’s good, thanks for sharing,.. I think this is great blog

  • that’s good, thanks for sharing,.. I think this is great blog

  • Thanks , I have recently been looking for information approximately this subject for a while and yours is the greatest I have discovered till now. But, what concerning the bottom line? Are you positive in regards to the supply?

  • Good website! I really love how it is simple on my eyes and the data are well written. I am wondering how I might be notified whenever a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a nice day!

  • I do consider all of the ideas you have presented to your post. They are very convincing and can certainly work. Nonetheless, the posts are too short for starters. Could you please lengthen them a little from subsequent time? Thank you for the post.

  • Thank you for sharing superb informations. Your website is so cool. I am impressed by the details that you have on this website. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found simply the information I already searched everywhere and just could not come across. What a perfect web-site.

  • eye diseases says:

    Hey there, You’ve done an incredible job. I’ll certainly digg it and personally recommend to my friends. I’m sure they will be benefited from this web site.

  • Thanks a bunch for sharing this with all of us you really know what you are talking about! Bookmarked. Kindly additionally seek advice from my website =). We will have a hyperlink alternate agreement between us!

  • hello!,I like your writing very much! percentage we keep up a correspondence extra approximately your post on AOL? I need a specialist on this area to resolve my problem. Maybe that’s you! Having a look ahead to look you.

  • Hello There. I found your blog using msn. This is an extremely well written article. I’ll make sure to bookmark it and come back to read more of your useful info. Thanks for the post. I will definitely return.

  • Nice post. I was checking constantly this blog and I’m impressed! Extremely helpful information specifically the last part 🙂 I care for such info a lot. I was seeking this certain information for a long time. Thank you and best of luck.

  • Thank you for all your valuable work on this web page. My mom takes pleasure in making time for investigations and it’s easy to understand why. Most of us hear all regarding the lively method you create vital guidelines via this web blog and therefore increase response from other people on that area of interest so our child has always been understanding a lot. Take advantage of the rest of the year. Your doing a wonderful job.

  • Diet program says:

    that’s good, thanks for sharing,.. I think this is great blog

  • Thanks , I’ve just been searching for info approximately this topic for ages and yours is the best I’ve found out till now. But, what concerning the bottom line? Are you positive in regards to the source?

  • Hello. magnificent job. I did not anticipate this. This is a impressive story. Thanks!

  • Law School says:

    I am not sure where you are getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for excellent info I was looking for this information for my mission.

  • SEO Packages says:

    I have been browsing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all webmasters and bloggers made good content as you did, the net will be much more useful than ever before.

  • We’re a group of volunteers and opening a new scheme in our community. Your site provided us with valuable info to work on. You’ve done an impressive job and our entire community will be grateful to you.

  • wonderful issues altogether, you just won a new reader. What could you suggest in regards to your publish that you simply made a few days in the past? Any certain?

  • I would like to express some thanks to you for rescuing me from this particular instance. Just after browsing throughout the internet and seeing methods which were not pleasant, I assumed my life was done. Existing without the answers to the difficulties you’ve sorted out as a result of the article content is a serious case, and those which may have negatively damaged my career if I hadn’t encountered your web blog. Your own personal training and kindness in handling all the things was important. I am not sure what I would’ve done if I had not come across such a solution like this. It’s possible to now look forward to my future. Thanks for your time very much for the specialized and effective guide. I won’t be reluctant to endorse your web sites to any person who should have counselling on this problem.

  • I enjoy you because of your entire labor on this blog. My mum really loves doing investigation and it is easy to see why. We all notice all about the dynamic mode you deliver very helpful techniques via the website and as well boost contribution from other individuals on this issue while our own child is in fact discovering a lot of things. Take advantage of the rest of the year. You are always conducting a really great job.

  • I simply wanted to develop a quick comment to thank you for these great tips and tricks you are writing on this site. My considerable internet search has finally been paid with professional information to talk about with my friends. I ‘d repeat that many of us visitors actually are really fortunate to exist in a fabulous place with so many awesome individuals with great advice. I feel very privileged to have used your site and look forward to plenty of more fun moments reading here. Thanks a lot again for all the details.

  • I simply desired to thank you so much once again. I do not know what I would have created in the absence of the strategies shown by you about such area of interest. It was actually the daunting crisis in my opinion, nevertheless being able to see a new skilled fashion you resolved the issue took me to jump with joy. Now i am grateful for the advice and as well , sincerely hope you realize what a great job you are getting into teaching people with the aid of a site. Most probably you haven’t come across any of us.

  • that’s good, thanks for sharing,.. I think this is great blog

  • that’s good, thanks for sharing,.. I think this is great blog

  • that’s good, thanks for sharing,.. I think this is great blog

  • Europe Foods says:

    It¡¦s really a cool and helpful piece of information. I am satisfied that you simply shared this useful information with us. Please stay us up to date like this. Thanks for sharing.

Join the conversation

Oops! We could not locate your form.