Trends

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Nantucket named most expensive county for vacation homes

A new NAR report notes that a booming economy has boosted vacation home sales, and three Massachusetts counties scored top billing.

Real estate marketing 101, courtesy of Facebook

A guide from the social media giant offers insights on digital marketing strategies for agents.

Renovation return quick guide

Remodeling can mean quicker, more lucrative sales. Keep this quick guide handy to give clients the lowdown on NAR’s and NARI’s analysis.

Boston among the greenest cities in the country

Going into a deal with the right information on the environment can both give you a competitive advantage and help you answer tough questions from concerned consumers.

Optimism down after a hitting historic highs

While Fannie Mae’s index measuring consumer sentiment is lower than last month, the survey still clocked year-over-year gains.

How to stay relevant in the age of iBuyers

Like it or not, iBuyers are here to stay, say industry experts. Here’s how to get a seat at the table.

What are the joys — and potential payback — of remodeling?

A new report shows that home improvement jobs pay off in the end. Learn which ones are most likely to be helpful at resale.

The most popular interior design trend in Massachusetts

Every home is unique in its own way, especially when it comes to interior design. Homeowners often choose design styles that are inspired by what is popular in their part of the world. Joybird took a look at the

How and why your clients undertake remodeling projects

The eighth annual Houzz & Home Study, released June 5, revealed the trends, desires, budgets and challenges of homeowners taking on remodeling projects. These takeaways will help you assist clients who are looking to upgrade their living spaces. Spending

Home design trends in demand in 2019

This year is one of continued change in home design as consumers get revved up about more livable spaces and a surge in new home-centered technology. Trends are constantly changing, and this year, homeowners want design that will create

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MLS, brokerages evolve their stance on private listings

There is a growing trend throughout several markets involving property listings that don’t appear on that market’s multiple listing system. The idea around private listings, or pocket listings, office exclusives or a number of other names, has been known

Americans believe the housing market has cooled

Heading into the winter months, many Americans are seeing the housing market cool off. According to ValueInsured’s Q4 2018 Modern Homebuyer Survey, 75 percent of Americans believe their local housing market is cooling off. Additionally, 67 percent of those

Baby boomers are holding onto their homes as they head into retirement

As baby boomers gracefully round the corner into their golden years, Trulia found that the already strained housing market tightens a bit further as they hold onto their homes into retirement. Defined as the population born between the years of 1945 and 1964, aging them

As Gen Z enters the housing market, here’s what agents need to know

There are already approximately 100,000 Gen Z homeowners and that number will only continue to increase. While they share some concerns with earlier generations about affordability, 83 percent of Gen Z see themselves entering the real estate market within

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Want to know where home prices will be rising? Look for a new Starbucks

Neighborhood amenities can make a difference on how much buyers want a specific home, and there is one amenity that seems to have a larger impact on home values than any other – Starbucks locations. A recent study by

What are homebuyers looking for in new construction homes?

When searching for a new home, buyers have a lot of ideas about what they are looking for, from the layout to the design elements and even materials and finishes. In order to get an idea of what homebuyers

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