Improving Your Business
Stories, articles and advice aimed at improving your business
You just finalized the transaction. Your clients are very pleased with their new home. Smiles abound. It seems as though everything went according to plan, but how can you truly seal the deal and ensure that you will have
In the first quarter of 2016, the top agents in Boston sold millions in real estate, and the vast majority of them worked within the luxury marketplace. All agents strive to reach those levels of production, so we’ve put together four
Facebook is always evolving its offerings for businesses. One of the social network’s latest developments – one of particular interest to agents – is a bot that lives in its popular Facebook Messenger feature. Facebook Messenger’s bot function is still
If agents are the soldiers in the field, then managing brokers are the generals. Maybe that analogy is a little militant for real estate, but it’s not a bad way of illustrating the relationship between the two. Agents expect a lot
Growing up I was surrounded with the teachings of many great success coaches including Brian Tracy, Mike Vance and Zig Ziglar, to whom I attribute much of my success. I learned very early in life that learning from those
Boston Agent (BA): How has the transition been, for radius, to the new TRID regulations? What kind of changes did radius make to accommodate them? Keith Polaski (KP): The industry, thus radius, had many, many months to prepare for
A few years back it was popular to say that the No. 1 competitor of all organizations seeking to create a great customer experience was Disney. Its friendliness and dedication to “happy like a kid” joy still makes most
Though crime can be found in all major cities, the severity and frequency of it vary greatly from metro to metro, as two new reports from real estate analytics provider NeighborhoodScout recently pointed out. In part one of this two part
REach, a tech accelerator that the National Association of Realtors launched in 2012 to fund real estate start-ups, recently announced the 2016 companies that will receive funding for their products. The seven companies that are part of the “2016
Few people take pleasure in having to fire someone (looking at you, Donald Trump), but sometimes it’s unavoidable. This applies to real estate clients, as well. In a recent top producers’ panel hosted by PERL Mortgage in Chicago (part of the lender’s
If you’re looking to grow your real estate agent brand and, with it, your business, then understanding how to optimize your Web presence for search engines isn’t an option. It’s a requirement. SEO techniques and best practices change often, because
Technology has brought many innovations to the real estate industry. From instant MLS access to e-signatures, the business has become more efficient and mobile than in past decades. Despite those innovations, there are still core aspects of the business that technology can
In the 1990s, real estate agents posted ads in the newspaper and slapped their faces on the backs of benches. In the 2000s, agents still put ads in papers and spruced up bus stops with their smiles, but began
Successful real estate agents know more than just the inner-workings of their market; additionally, they are knowledgable about a wide range of topics related to the buying and selling process, including ways to improve a listing’s marketability to prospective
Agents have many factors to consider when pricing a listing. Along with the obvious market conditions, they also have their seller’s needs to consider: they need to help their client receive the highest possible return on their investment. Given all those
Top real estate agents get to the top and stay there because they have a book of business sustained by robust referral networks. But that business wasn’t handed to them, and rookie agents should never assume it will be for them, either.