Improving Your Business

Stories, articles and advice aimed at improving your business

3 tips for building lifelong relationships with your clients

You just finalized the transaction. Your clients are very pleased with their new home. Smiles abound. It seems as though everything went according to plan, but how can you truly seal the deal and ensure that you will have

The 4 things all successful luxury agents do

In the first quarter of 2016, the top agents in Boston sold millions in real estate, and the vast majority of them worked within the luxury marketplace. All agents strive to reach those levels of production, so we’ve put together four

4 ways agents should use Facebook’s new Messenger feature

Facebook is always evolving its offerings for businesses. One of the social network’s latest developments – one of particular interest to agents – is a bot that lives in its popular Facebook Messenger feature. Facebook Messenger’s bot function is still

4 ways to be the managing broker your agents need

If agents are the soldiers in the field, then managing brokers are the generals. Maybe that analogy is a little militant for real estate, but it’s not a bad way of illustrating the relationship between the two. Agents expect a lot

Tom Ferry’s tips for mastering real estate training events

Growing up I was surrounded with the teachings of many great success coaches including Brian Tracy, Mike Vance and Zig Ziglar, to whom I attribute much of my success. I learned very early in life that learning from those

Keith Polaski, COO of Radius Financial, on TRID and new mortgage regulations

Boston Agent (BA): How has the transition been, for radius, to the new TRID regulations? What kind of changes did radius make to accommodate them? Keith Polaski (KP): The industry, thus radius, had many, many months to prepare for

If Cirque du Soleil Ran Your Real Estate Office

A few years back it was popular to say that the No. 1 competitor of all organizations seeking to create a great customer experience was Disney. Its friendliness and dedication to “happy like a kid” joy still makes most

13 Boston suburbs named in 2016 top 100 safest cities in U.S.

Though crime can be found in all major cities, the severity and frequency of it vary greatly from metro to metro, as two new reports from real estate analytics provider NeighborhoodScout recently pointed out. In part one of this two part

These 3 NAR-funded startups aim to redefine real estate tech

REach, a tech accelerator that the National Association of Realtors launched in 2012 to fund real estate start-ups, recently announced the 2016 companies that will receive funding for their products. The seven companies that are part of the “2016

Ready to fire a client? Ask yourself these 5 questions first

Few people take pleasure in having to fire someone (looking at you, Donald Trump), but sometimes it’s unavoidable. This applies to real estate clients, as well. In a recent top producers’ panel hosted by PERL Mortgage in Chicago (part of the lender’s

SEO for real estate agents: 5 trends you should know

If you’re looking to grow your real estate agent brand and, with it, your business, then understanding how to optimize your Web presence for search engines isn’t an option. It’s a requirement. SEO techniques and best practices change often, because

3 things real estate agents do that technology never will

Technology has brought many innovations to the real estate industry. From instant MLS access to e-signatures, the business has become more efficient and mobile than in past decades. Despite those innovations, there are still core aspects of the business that technology can

3 ways to pump up your online marketing with video

In the 1990s, real estate agents posted ads in the newspaper and slapped their faces on the backs of benches. In the 2000s, agents still put ads in papers and spruced up bus stops with their smiles, but began

Use these 3 DIY apps to help make your listings more attractive

Successful real estate agents know more than just the inner-workings of their market; additionally, they are knowledgable about a wide range of topics related to the buying and selling process, including ways to improve a listing’s marketability to prospective

3 pricing mistakes that can doom your listings

Agents have many factors to consider when pricing a listing. Along with the obvious market conditions, they also have their seller’s needs to consider: they need to help their client receive the highest possible return on their investment. Given all those

Rookie agents need a client base – here are 4 ways to build it

Top real estate agents get to the top and stay there because they have a book of business sustained by robust referral networks. But that business wasn’t handed to them, and rookie agents should never assume it will be for them, either.

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