Improving Your Business

Stories, articles and advice aimed at improving your business

The smart-home feature that homebuyers want in 2017

Smart home technologies are one of the most pervasive trends in real estate today, and a recent survey from Coldwell Banker and Vivint Smart Home found that among the currently available varieties, voice automation is the most popular. Understanding

Sente Mortgage chief executive talks housing under Trump (Part 1)

Tom Rhodes is the CEO of Austin-based lender Sente Mortgage, and a past president of the Texas Mortgage Bankers Association. In our conversation with the long-time lender, we discussed what housing will look like under President Trump, Housing Secretary

A guide to the 2017 buyer: Young Boomers

As we mentioned in the last entry in our “A Guide to the 2017 Buyer” series (which covered Generation X, and before that Millennials) the question of “What does this year’s buyer look like?” is particularly pressing in 2017, and for

Joanna Schlansky shares the simple ways to keep in touch with past clients

1. Approximately a week after the closing, I email my clients to let them know that I was thinking of them, and wanted to check in to see how their move was and if there were any issues or

A guide to the 2017 buyer: Generation X

As we mentioned in the first entry in our “A Guide to the 2017 Buyer” series – which covered Millennials – the question “What does this year’s buyer look like?” is particularly pressing this year. It’s pressing because we start

A guide to the 2017 buyer: Millennials

At the turn of every new year, a question that always picks at any real estate professional’s mind is,”What does this year’s buyer look like?” The question is particularly important in 2017 because we’re starting it off by inaugurating

Nick Pontacoloni on how agents can stay relevant in the Internet age

1. In order to stay relevant, I encourage my agents to establish relationships with local home professionals – mortgage lenders, attorneys, roofers, landscapers, painters, etc. And not just one. You need to have a couple of people that know

7 easy staging tips for selling homes in the winter

One may think that winter is a more challenging time of year to sell a home, but there are most likely going to be fewer homes on the market. Agents can take advantage of winter’s assets with these seven tips: 1.

The top 4 home design trends for 2017 – and the 3 going out the door

Every year brings with it new design trends that capture the hearts and minds of prospective homebuyers, and thanks to Zillow Digs, we have a good idea of what trends to look for in the 2017 housing market. First,

3 reasons homebuyers love Waltham

In October, there were more home sales in Waltham than in any housing market in Greater Boston, and for good reason – as we detail below, the community offers homebuyers considerable benefits and amenities. 1. Fantastic Returns – Buyers

3 top CRMs for real estate agents

With dozens of CRMs available for real estate agents to choose from, how can you know which will serve as the most effective lead generation tool? What about the other features you need to manage your contacts? We took a

Real estate and social media: 7 things agents must know

It’s no secret that social media is one of the most effective complements to a real estate agent’s business, and indeed, 65 percent of agents use social media for their business, according to NAR’s latest Member Profile. In order

Tony Goncalves’ best places to find new clients

Tony Goncalves, a broker/owner at Ideal Insurance and Real Estate, shares with us his best places to find new clients. 1. We all stop in at our favorite coffee house every morning on the way into our offices. Be

A majority of consumers are terrified of the mortgage process

The overwhelming majority (92 percent) of U.S. consumers recognize buying a home as a better financial decision than renting, a national survey from Sente Mortgage confirmed. The problem is that most (70 percent) do not know how or where

Tesla’s new solar roof could revolutionize single-family homes

The Web has been abuzz in recent months about Elon Musk’s solar roof, coming by way of Solar City. The plan to replace traditional shingles with high-efficiency solar cells has sustainable building advocates applauding, but it’s left homeowners and

National AREAA chairman Jim Park gets real on China

Jim Park is a partner with The Mortgage Collaborative and the current chairman of the Asian Real Estate Association of America, and he took time to discuss with us the realities of what Chinese investment means for U.S. real

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