The National Association of REALTORS® has launched a new Influencer Program to engage and amplify the voices of high-profile industry members. The Influencer Program replaces NAR’s former Surrogate Program.

“Through member feedback, we heard a call for a program title that better reflects what our influencers do day in and day out,” Bennett Richardson, NAR’s chief marketing and communications officer, said in a press release. “The NAR Influencer Program more clearly describes the roles and responsibilities of being an influencer — being a trusted voice to elevate Realtors, share timely, consumer-friendly information and help shape conversations about real estate in communities nationwide.”

Through the Influencer Program, NAR supports influencers with weekly newsletters, curated social media content, industry talking points and quarterly conference calls.

“The name is new, but the mission is the same: make it easy for members to stay informed and engage with confidence,” Richardson added.

Interested agents can apply at influencer.realtor.