Justin Rollo Founder, CEO, Signal Real Estate, Braintree

What was your most interesting job before going into real estate? I played poker professionally. I lived in Vegas each summer for a few years and played in the World Series of Poker. I traveled across the world playing.
Where did you grow up? Townsend, MA
Growing up, what did you want to be? I don’t recall a specific memory of wanting to be anything. I was a sports fanatic and board played games like Status Pro Baseball which simulated baseball games and the strategy of those games. I was also into computers at a young age to keep track of those stats.
What do you do to relax when you’re stressed? We have a house in New Hampshire which is very peaceful. I also enjoy golf, however, that is sometimes more stress inducing.
If you could meet any well-known figure (living or not), who would it be and why? Warren Buffett, in the hopes that I would gain some knowledge through osmosis alone.
What is Boston’s best-kept secret? With a location in Hyde Park it has to be Coffee Break Cafe. We hit it up ALL THE TIME on the South Shore it’s amazing coffee and amazing flavors!
What do you love most about the industry? Meeting new people all the time. I enjoy be
How do you distinguish yourself from the crowd of agents? We try to deploy technology to increase efficiency as well as being very thoughtful about pricing. Our goal is pretty simple, to increase exposure for our clients which typically yields the best results.
What is the most difficult aspect of your job? Saying goodbye to clients. Whether or not we stay in touch as an agent I become very intensely involved in my clients lives for a short burst of time when buying and/or selling. When that ends it can be a bit sad, even in the midst of the general happiness of accomplishing our real estate goals.
What’s your best advice for generating new leads? Be you. Generate quality content and find your tribe. The leads will then come to you.
What has been your greatest accomplishment? Being the first partner with Side in New England is a tremendous honor. We have worked tirelessly to build this brokerage on and off over five years, and Side moving forward with us as an anchor partner in Massachusetts and the first partner in New England is validation of what we are working toward.
What are you binge-watching/reading/listening to lately? We just finished “Stranger Things” S4 and my wife and I absolutely love it.
What’s your favorite meal in Boston? Anything at Local 149. I’m usually a burger kind of guy. Quaint spot in South Boston with a wide range of options. On the South Shore we love Novara in Milton and Cielo in Braintree!
Architecturally speaking, what is your favorite building in Boston? I’m a big fan of converted churches or fire stations, etc. Anything that was built for one function and converted to another. So I’d be partial to buildings like The Lucas or 2 Clarendon.
What’s the weirdest thing that’s ever happened to you on the job? We had a buyer on one of our listings fall victim to wire fraud. They sent a deposit, close to six figures, to a foreign account. This was right before wire fraud became a massive problem in real estate. The FBI got pulled in to try to assist. The deal still closed!
What’s one thing people are surprised to learn about you? That I played poker professionally for years prior to being in real estate.
What is your favorite vacation spot and why? White Mountains in New Hampshire. We go there often as a family and own a house up there. There’s so much to do with the kids year round.
In 10 words or less, what is your advice for someone new to the industry? Honesty above all else.
What’s your favorite real estate iPhone/Android app? The Signal Real Estate App!
Who are your favorite people to follow on social media? Most of my social media is either cheap laughs or real estate twitter. The community on REtwit (as they call it) is quite good, ranging from the residential market to investors all over the U.S.

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