Esin Susol Vice President of Luxury Home Marketing/Realtor, Castles Unlimited, Boston and Newton

What was your most interesting job before going into real estate? I had always worked in the sales and marketing industry. After gaining years of experience in sales and marketing I decided to combine all of my expertise into starting my own real estate business. My first job in the U.S. was working as an account specialist at a cryogenic center that cryopreserves stem cells. I was at the financial side of it but being involved with science was amazing.

Where did you grow up? I grew up in Istanbul, Turkey and relocated to Boston 12 years ago.

Growing up, what did you want to be? I had always wanted to be a lawyer but my main focus was being successful at anything I would do.

What do you do to relax when you’re stressed? If I am stressed, I focus more on my business and work harder until I am satisfied with the job. I know it’s an interesting way to relax. But, besides that, taking a walk near the water also helps to make me feel so calm.

If you could meet any well-known figure (living or not), who would it be and why? I would love to be able to spend time with Elon Musk and Oprah!

What is Boston’s best-kept secret? Being a South Shore girl, I would have to say World’s End Park in Hingham!

What do you love most about the industry? Building relationships with clients from all different backgrounds in a fast-paced business like real estate helps to keep me motivated. There is nothing more rewarding than experiencing my clients’ joy when you close a successful transaction. It’s incredibly satisfying!

How do you distinguish yourself from the crowd of agents? A central aspect of marketing and selling homes involves interpreting the data and targeting the right audiences. Having a master’s degree in global marketing and international business management allows me to use marketing tools such as video marketing and telling stories about houses in an innovative and creative way. I also try to gain insight into different personalities and approaches for engagement. At the end of the day, we are in a people-centered business; knowing how to read people and understand their needs, meet their expectations, being consistent and passionate about my job makes me more effective and reliable in the industry.

What is the most difficult aspect of your job? Having to be available at all times, no matter what.

What’s your best advice for generating new leads? Prospect, prospect, prospect!

What has been your greatest accomplishment? Being the top producing agent for the last three years in a row.

What are you binge-watching/reading/listening to lately? I’ve been listening to Tom Ferry’s podcast, reading “Atomic Habits” by James Clear, and watching industry-related design shows.

What’s your favorite meal in Boston? Branzino from Fratelli!

Architecturally speaking, what is your favorite building in Boston? It’s so hard to pick just one! Some of my favorites would have to be my current listing at 37 Radcliffe Road in Newton, the stunning Isabella Stewart Gardner Museum, Trinity Church and the John Hancock building.

What’s the weirdest thing that’s ever happened to you on the job? They say I have radar for the weirdest things in real estate. You name it — I had to deal with it. I never give up and I always work to find a solution in order to move forward. One time I showed up to a private showing and realized someone had broken into the property. I had to call the police who came with K-9s and spent time clearing the house in time for our showing!

What’s one thing people are surprised to learn about you? I’ve gone paragliding, zip lining and some other activities that I’m not planning on doing again any time soon … 

What is your favorite vacation spot and why? Any opportunity to experience integrating different cultures and traveling inspires me in so many ways. My top favorites are Bodrum, Turkey, Malta, Italy and Greece.

In 10 words or less, what is your advice for someone new to the industry? Be authentic, establish trust and know your stuff.

What’s your favorite real estate iPhone/Android app? I mostly use Instagram. It’s a wonderful platform to reach potential clients or connect with industry leaders. Follow me at @listwithesin.

Who are your favorite people to follow on social media? Eckhart Tolle, Rumi.Quotes, Tom Ferry, Tony Robbins and top realtors around the world.

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