Technology

NAR names REACH class of 2025 

The real estate-technology firms will receive help scaling up their businesses from the association’s strategic investment arm, Second Century Ventures. 

Survey: How satisfied are you with your tech?

What tech tools do you use for your business? What are your thoughts on upcoming real estate tech trends? Let us know and be featured in our upcoming cover story!

Breaking into the luxury market starts with crafting a presence

Building a luxury real estate brand starts with a luxurious website, says Malte Kramer, founder and CEO of Luxury Presence.

As Redfin and Zillow partner in $100 million rental deal, Redfin lays off 450 employees

In the wake of this news, Redfin also laid off 450 employees.

Buyers can now search by school on Zillow

Prospective buyers can access the search-by-school feature via the search bar on Zillow’s iOS mobile app.

Redfin Launches ChatGPT plug-in to help buyers find a home

Redfin has launched a ChatGPT plug-in to help buyers find their new home, a potentially powerful tool in their arsenal as today’s homebuyers work to find the perfect home.

What’s the must-have tech for Boston agents?

What are the tools that Boston’s agents and brokers can’t live without? From marketing and social media to lead generation and sales, we want to hear your how you utilize technology our new survey!

Redfin closes $608 million takeover of RentPath early

RentPath’s sites, which include ApartmentGuide.com, Lovely, Rent.com, and Rentals.com, will continue to operate as normal while their listings are integrated with Redfin.com, a process that is expected to wrap up in 2022.

Becoming a digital earnest money addict

“If you haven’t gone digital yet, you should really consider it. Digital earnest money deposits (EMDs) have been around for less than a year, and at first, I was reluctant to jump on board. Why? I am a security freak.” — Anne Ewasko, Chicago Realtor

Boston brokers skeptical of Zillow deal

The news that Zillow is purchasing ShowingTime for $500 million sent shockwaves through the residential real estate industry in February. See what readers had to say in our latest survey.

What do you think about Zillow purchasing ShowingTime?

Will it hurt your business? Concerned about Zillow sharing information? Thinking of adopting ShowingTime or dropping the app altogether? We want to hear what you think about the deal and what it means for brokers. 

What kind of tech are agents using for lead generation? Find out what Boston real estate professionals had to say.

Are you paying for lead generation? See the top tools readers said they can’t live without.

Tech platforms Boomtown, Sisu integrate to bring productivity tools to agents

The integration will let BoomTown CRM users create real-time performance leaderboards and motivational tools for productivity.

New automated valuation model introduced by CoreLogic

“In 2020, the appraisal industry saw an immediate need to shift from traditional in-person appraisals to consistently precise and dependable digital valuation tools — a need that continues to grow and has no end in sight.” — Frank Martell, president and CEO of CoreLogic

Is private equity-backed real estate tech a game changer?

Venture capital and lead generation — what does one thing have to do with the other? A lot, for real estate tech firm Propertybase.

Staying safe on social media

The National Association of Realtors and the Massachusetts Association of Realtors are encouraging agents to take a closer look at their social media presence for Realtor Safety Month.

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