Surveys

2020 Truth About Agents survey results

Our annual reader survey issue celebrates the diversity of our audience and highlights the on-the-ground experience of agents and brokers.

Agent Survey: Teams

Our Truth About Agents survey found that 24 percent of readers are part of a team.

Agent Survey: Agents on training

Our Truth About Agents survey found that 31 percent of our readership wants more training in technology.

Agent survey: Clients

Our Truth About Agents survey found that 37 percent of readers said the majority of their clients are millennials.

Agent survey: Demographics and career

Our Truth About Agents survey found that 41 percent of our readers are under the age of 55.

Agent survey: Income

Our Truth About Agents survey found that 47 percent of our readers made more money in 2019 than they did the previous year.

Agent survey: Marketing

Our Truth About Agents survey found that 56 of readers say their biggest challenge next year will generating enough high-quality leads.

Agent survey: Managing brokers on training and recruitment

Our Truth About Agents survey found that 64 percent of our agent readership is female.

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Survey: Working with high-end clients

We spoke with Boston real estate professionals about their experiences in the luxury market, and what it takes to excel with high-end

Survey: How agents can help their clients with home financing

Read more from our Mortgage Lending Issue: Cover story: How mortgage lenders and agents collaborate to succeed Interest rate hikes add to Boston homebuyer costs Mortgage fraud grows as home prices and demand increase Lender sentiment slips amid growing

Survey: Challenges agents face selling new construction

Read more from our New Construction issue Cover story: Marketing new construction What are homebuyers looking for in new construction homes? New construction lots shrink while homes grow Agent Snapshot: Eric Rollo, Realtor, William Raveis Real

Survey: Agents talk real estate technology

Read more from our Tech Issue Cover story: Starting a tech revolution in real estate Smart home technology is the new standard Wire transfer fraud: What agents can do to prevent it The real estate sign: Now redesigned with

Survey: Agents share their experiences with housing discrimination

Read more from our Fair Housing Issue Cover story: The Fair Housing Act at 50 Analysis of mortgage denials reveals racial ‘continued disparities’ What might be threatening the Fair Housing Act? 5 tips for Realtors working with senior homeowners

Survey: Agents share their experience in selling luxury homes
Millennials face implications in the housing market

Several long-term economic factors, including the explosion of student debt, are making homeownership a distant goal for most millennials. In a new Apartment List report, a renter survey that elicited responses from more than 11,000 millennials across the United States,

Agents share their goals for 2018

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