When you have a professional job, finding office outfits can be tough: You don’t want to sacrifice your personal style, but you also want to dress professionally. Your office outfits don’t have to be bland and boring. Your personal

More business means growth, and in real estate, where the harder you work the more you make, brokerages, offices and even individual agents have a tendency to look beyond their current stations to bigger and better things – namely,

Mastering mobile marketing has become essential to real estate success, especially when selling to Millennials. Four out of 10 homebuyers now start their search online, according to the National Association of Realtors. About 94 percent of Millennials use the

Boston Agent (BA): How has real activity been in Boston so far in 2016? Jeannemarie Conley (JC): Activity in Boston so far this year has been consistent. We are seeing a bit of a leveling off in the high-end

The explosion of big data onto the Web has, without doubt, changed how everyone does business in real estate. Buyers and sellers now have access to the previously “behind-the-scenes” information once only available to agents, making them savvier consumers. Some may fear

What makes a good website? It’s a question anyone with a website should ask themselves. In real estate, your website is your online face – its organization, function and design reflect on you as an agent. To figure out

The digital revolution has opened numerous technological avenues for agents to connect with consumers and strengthen their relationships with existing clients. With so many digital channels out there, though, it can be difficult to determine which ones offer value for your

In recent years, climate change and the “green movement” have dramatically affected American perspectives and purchasing habits. Historically, homes were constructed with the traditional standard building code in mind, leaving little time or budget left over to consider energy efficiency.

The average meeting is expensive, long and a waste of time. Those are not the inherent traits of meetings; they are the reality of what contemporary business culture has relegated them to.. But you and your agents deserve better.

America is a land of ratings. Whether it be primetime television, public schools or restaurants, American culture is uniquely suited to ratings systems, and our culture is awash in rankings, assessments and judgments. So it should be no surprise, really,

Boston Agent (BA): How important are relationships with builders when selling new construction? Ben Caballero (BC): Trust is an important element in any relationship and especially so when an investment is large and involves a family. Builders are not an adversary;

If a successful real estate business is built on a strong referral network, prospecting is the mortar maintaining its integrity. Many people still associate prospecting with cold calling. And while the process is effective – one study showed three-quarters of decision

Today, the National Association of Realtors board of directors approved revisions to its Handbook on Multiple Listing Policy that will henceforth require all members have the rights to any listing content entered into the MLS. In response to a

Boston Agent (BA): How is business in Boston’s suburban markets, from your perspective? Marilyn Messenger (MM): Busy! Houses that are priced correctly are selling quickly, with some receiving multiple offers; however, they are not the number of offers and amounts

Approximately 80 percent of real estate’s top performing agents use the cloud, according to Austin-based real estate team The Eitel Group. It’s a testament to the technology that its application is nearly universal among the industry’s elite. But what are

Managing brokers have many responsibilities, but perhaps the most important is that of recruiting new, productive agents for their office. Here are three strategies the best managing brokers use to recruit top agents: 1. Keeping Their Clients Happy – One big