Improving Your Business

Stories, articles and advice aimed at improving your business

Wintrust Mortgage’s Amy Tierce on the agent/lender relationship

Boston Agent (BA): What are your expectations for agents in 2016, as you begin the loan process with a client? Amy Tierce (AT): Agents need to stay close to the mortgage process. We like to say it takes a

The 10 qualifying questions that lead to a sale

Below are just a few of the questions agents need to ask to assess potential clients’ current situation, motivation, and timeline. How long have you been looking for a new home? How soon do you hope to move? Have

The 7 Deadly Sins of Real Estate

The Internet is such a great place. You get to see how everyone you know is living such a perfect life! Their kids and spouses and parents are just perfect! Real estate is so busy! That house is so perfect!

Four things to know about ultra-high net worth clients

Jerry Seinfeld lives in a $32 million mansion. Michael Jordan is currently selling his $16 million estate, complete with nine bedrooms, 17 bathrooms and a full-sized basketball court – which, according to Zillow, includes locker rooms, showers and a lounge

3 communication mistakes agents should avoid

The real estate agent’s business revolves around communication. Whether it be describing the qualities of a listing, explaining the nuances of the negotiation process, or recommending a top-notch affiliate for home improvement efforts, every aspect of the buying and

Dan Conn, CEO of Christie’s International, on foreign homebuyers in the U.S.

Boston Agent (BA): What factors are influencing international clients to buy U.S. property? Dan Conn (DC): The desire to move equity out of turbulent markets to stable locations continues to prompt wealthy foreigners to buy luxury property in the

Josh Lioce of Lioce Properties on how the Greater Boston market has changed

Boston Agent (BA): How did you get started in the real estate business? What do you find to be the most difficult aspect of your job? Josh Lioce (JL): After leaving another field, I went back to work at my father’s company.

Gretchen Papineau’s strategies for selling luxury homes

Gretchen Papineau, a vice president with Coldwell Banker in Andover, shares her strategies for selling luxury homes. 3. Make sure the photos used to highlight the property are professional pictures, so like your clients, they come off as professional

Redfin announces new tool for agents

Redfin this week released its newest tool Opportunity Score, which will measure the number of jobs within a 30-minute, car-free commute from a particular address, giving agents yet another tool and credential to use in their listing presentations and sales

Brad Avergon of Mortgage Master on lending in Greater Boston

Boston Agent: Based on your mortgage volume, what sections of Greater Boston are seeing the highest level of housing demand? Brad Avergon: At this time, the sections of Greater Boston seeing the highest level of housing demand are areas that

Being an international agent: 9 things to know about Colombians

The international market is a valuable one for real estate agents, but only if they’re able to capture it. Just as Americans have particular customs so ingrained they’re almost considered common sense – such as shaking hands during a first meeting – foreign

Is your real estate advertising working? 5 facts to consider

Marketing and advertising are major expenses for most agents. According to the 2016 Member Profile from NAR, Realtors spent a median of $1,100 on marketing expenses, along with another $930 on business promotion expenses (and that is in addition

The road to $130 million: what settling means for NAR and Zillow Group, Inc.

For more than two years, Move Inc. and the National Association of Realtors were embroiled in a legal feud with Zillow Group, Inc. that spanned two lawsuits and multiple countersuits. That is, until Zillow agreed to settle with the

Dave Seymour on Greater Boston’s home flipping market

Boston Agent (BA): Tell us a little bit about how the home flipping market is in Greater Boston. Is it slow? Is it busy? Dave Seymour (DS): The home flipping business is a direct correlation to what the retail

9 tips for protecting your clients from real estate scams

Utah’s Department of Commerce released a statement on behalf of the Utah Division of Real Estate warning the public and industry professionals that hackers are targeting homebuyers. It’s the most recent reminder that an old scam can still find new

The real estate agent’s dress code

When you have a professional job, finding office outfits can be tough: You don’t want to sacrifice your personal style, but you also want to dress professionally. Your office outfits don’t have to be bland and boring. Your personal

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