Improving Your Business

Stories, articles and advice aimed at improving your business

Paul Anastos on interest rates, regulations and housing affordability

Boston Agent (BA): Do you expect interest rates to remain low through 2016? Paul Anastos (PA): We expect rates to remain low through 2016 and into 2017. It’s hard to predict if we will reach historical lows again, but uncertainties,

5 apps to help agents create compelling content

Katie Lance, known for her work as a social media and content development consultant, is one of the most recognizable names in real estate. She’s owner of her own company, Katie Lance Consulting; is a regular contributor to Inman

5 reasons homebuyers love Wellesley

The Massachusetts community of Wellesley is most synonymous with its namesake college, but as we detail below, there are many qualities to the august town, and all of them are responsible for its strong housing market. 1. Superior Schools –

Keller Williams CEO explains that sometimes prices need to go down

Chris Heller is the CEO of national real estate brokerage Keller Williams Realty, and one of the most informed minds in real estate. Recently, we sat down with Heller to discuss the state of the market, and we began by asking

7 tech tips for real estate agents from a true expert

Andrew Dorn, a vice president with Move, Inc., spoke at this week’s Xplode real estate technology conference in Chicago, and he showed why he’s one of the company’s most public-facing executives. Here are a few quick tech tips that Dorn shared

Richard F. Burns explains the barriers Millennials face to homeownership

Boston Agent (BA): Why are so many Millennials cost-burdened? What economic forces are behind that? Richard Burns (RB): Both our research data and our own anecdotal experience points to two culprits responsible for cost-burdening this generation. First is spiraling

President Trump’s housing market: 5 possibilities to consider

Donald Trump is the president-elect of the United States of America, and pending any unforeseen developments, he will be the leader of the country come Jan. 2017. So what can we expect, as far as real estate and housing

Supreme Court decision could allow agents to sue banks

Yesterday the U.S. Supreme Court heard arguments for City of Miami v. Wells Fargo and Bank of America, and early reports suggest the Court is leaning towards allowing the case to proceed – which could have major implications for

5 ways to get the most out of a real estate panel

Real estate panels can be very beneficial and offer valuable information to help agents grow their real estate business. Unfortunately, many agents walk into panels unprepared and fail to gain the benefits that prepared agents walk away with, giving them the upper hand.

4 common misconceptions agents have about Facebook advertising

As of Q2 2016, Facebook had 1.71 billion monthly active users, according to statista.com. This large group of active users can be reached through Facebook’s many advertising offerings. But agents who aren’t familiar with those offerings may not know how beneficial they

Tom Truong on how agents can strike a perfect work-life balance

Tom Truong, the area VP office leader for Carrington Real Estate Services in Wellesley, tells us how agents can strike a perfect work-life balance. 1. Use one calendar for both your personal and business lives. For those working on

Survey: 90% agree email marketing is increasing in effectiveness

In its 2015 member profile, the National Association of Realtors found that 96 percent of its membership uses email either daily or nearly every day, making it the most used form of communication by Realtors – and as a survey of

5 lead generation tricks to test out today

In real estate, lead generation is an essential and never-ending task. If you’re looking for new tactics to add into your bag of lead generation tricks, here are five lead generation tricks you can test out today: Add social sharing

6 body language tips to make a great first impression

In a profession where personal interaction can make or break a business deal, it’s important to remember that as a real estate agent, exuding confidence and comfort through your body language should always be at the forefront of your mind

Sue Hawkes on the state of new construction in Greater Boston

Boston Agent (BA): Tell us about how Boston’s construction market is doing this year? Sue Hawkes (SH): It’s the largest construction boom that we’ve seen in the history of Boston, frankly, and it’s due in no small part to

6 emerging real estate trends to watch in 2017

Every year, the Urban Land Institute, in collaboration with PwC, takes on the notoriously herculean task of understanding where the nation’s real estate market – and the patchwork of markets that make it up – is heading. The two groups

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