Tech

How virtual reality is shaping tomorrow’s homebuying experience

The real estate industry is no stranger to tech revolutions. The Internet forever changed how people buy and sell real estate, while the advent of high-resolution photography changed the art of listing a home. Listing homes on the Web

How artificial intelligence is redefining the future of real estate

It was an experiment straight out of “2001: A Space Odyssey.” In an effort to gauge the accuracy of AI technology, researchers presented real estate journalist John Rebchook with several recommended listings. The recommendations, which were based on a

5 things you should know about your clients’ love for real estate apps

News flash: Americans love looking at homes, particularly via real estate apps. Just how much they love those apps, though, has been put into greater perspective by recent research from Google, which interviewed more than 1,000 people, conducted dozens

The smart home gap: An opportunity for sellers

Many buyers want their homes to be outfitted with smart technology, but most homes don’t have it, according to a consumer survey from The Demand Institute. It’s an opportunity for sellers. Seventy-three percent of consumers agreed that having home automation

The road to $130 million: what settling means for NAR and Zillow Group, Inc.

For more than two years, Move Inc. and the National Association of Realtors were embroiled in a legal feud with Zillow Group, Inc. that spanned two lawsuits and multiple countersuits. That is, until Zillow agreed to settle with the

Instagram is great for agents. What about Snapchat?

The digital revolution has opened numerous technological avenues for agents to connect with consumers and strengthen their relationships with existing clients. With so many digital channels out there, though, it can be difficult to determine which ones offer value for your

Why real estate agent ratings are not going away

America is a land of ratings. Whether it be primetime television, public schools or restaurants, American culture is uniquely suited to ratings systems, and our culture is awash in rankings, assessments and judgments. So it should be no surprise, really,

4 ways the cloud can improve agents’ business

Approximately 80 percent of real estate’s top performing agents use the cloud, according to Austin-based real estate team The Eitel Group. It’s a testament to the technology that its application is nearly universal among the industry’s elite. But what are

4 ways agents should use Facebook’s new Messenger feature

Facebook is always evolving its offerings for businesses. One of the social network’s latest developments – one of particular interest to agents – is a bot that lives in its popular Facebook Messenger feature. Facebook Messenger’s bot function is still

These 3 NAR-funded startups aim to redefine real estate tech

REach, a tech accelerator that the National Association of Realtors launched in 2012 to fund real estate start-ups, recently announced the 2016 companies that will receive funding for their products. The seven companies that are part of the “2016

3 things real estate agents do that technology never will

Technology has brought many innovations to the real estate industry. From instant MLS access to e-signatures, the business has become more efficient and mobile than in past decades. Despite those innovations, there are still core aspects of the business that technology can

Use these 3 DIY apps to help make your listings more attractive

Successful real estate agents know more than just the inner-workings of their market; additionally, they are knowledgable about a wide range of topics related to the buying and selling process, including ways to improve a listing’s marketability to prospective

The top 3 Apple Watch apps for real estate agents

There is a robust selection of apps for the Apple Watch, but these three are particularly useful for agents It was nearly a year ago that the Apple Watch finally hit the market, and since then, hundreds of apps and

3 Facebook faux pas savvy agents should avoid

Are you one of the many agents underutilizing their Facebook page? Facebook is one of the most popular social media platforms on the planet. Free to use and easily accessible, it’s no wonder that the website now boasts 1.59 billion

Realtor.com Attracts a Record of 50 Million Unique Viewers

The website’s number of users has been steadily increasing over the years, with a 40 percent growth in 2015. The site’s latest increases in user growth follows News Corp’s acquisition of realtor.com’s parent company, Move Inc., in 2014. The

5 New Green Building Innovations for New Construction in 2016

The National Association of Homebuilders’ annual International Builders’ Show has become a platform for top and emerging brands to showcase the most innovative technologies in the industry today. Following the trend of sustainable building, which has almost become a new

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