Compass will now be able to display its off-market listings on Redfin with no days on market, no price history and no home value estimates as part of a three-year deal between the two organizations.
Compass “Coming Soon” listings are available on Redfin effective immediately, according to a press release, while “Private Exclusives” are still to come.
A spokesperson for Redfin confirmed that those Compass “Coming Soon” listings will have priority placement on Redfin.com, appearing at the top of search results — right alongside Redfin’s brokerage listings.
By marketing these “Coming Soon” listings to users of Redfin.com and Compass.com, the listings will be available to nearly 60 million users, the groups said — thereby satisfying the need for listings to be “publicly marketed.”
As part of the alliance, Compass agents will also receive buyer leads from Redfin, and Rocket Mortgage — which acquired Redfin last year — will offer Compass clients a 1% interest rate reduction for the first year of their loan or a lender credit up to $6,000.
“This historic alliance gives homeowners more choice and flexibility to market their homes without negative insights and has the potential to bring more than 500,000 additional home listings to market because it allows homeowners to reach 60 million potential buyers without negative insights,” a spokesperson for Compass International Holdings told Agent Publishing.
“With 340,000 agents across nine brands at Compass International Holdings and Redfin’s reach of 60 million potential buyers, buyers have more exposure to unique inventory and sellers have more marketing choice and flexibility,” the statement continued. “We are reclaiming the ‘digital yard sign’ with our agents’ names, brand and contact information prominently displayed in every listing, driving buyers to the agents who know the homes best.”
Redfin’s prior stance
The decision reverses Redfin’s former stance that it would stand with Zillow and refuse to share listings unless they were publicly available on all listing sites. That was announced in April 2025, following an update to the National Association of REALTORS®’ Clear Cooperation policy that allowed agents and sellers to delay comprehensive marketing in favor of off-market or “coming soon” listing practices.
At the time, however, Redfin suggested MLSs create a “coming soon” designation for off-market listings — essentially the premise of the group’s new agreement with Compass.
“Redfin and Compass share a belief that giving sellers more flexibility in how they introduce their homes to the market can increase confidence to list, helping bring more listings online for buyers,” Redfin said in a blog post. “That means more inventory for buyers, more flexibility for sellers and more opportunity for agents in our networks.”
Redfin added that this practice “is in compliance with MLS rules” and that it will “register listings in the MLS when the framework supports seller choice on distribution timing.”
Redfin also cited a number of local MLSs that allow flexible marketing models, including Bright MLS and MRED MLS.
Zillow’s response
The news comes on the heels of a hitch in Compass’ antitrust lawsuit against Zillow, which banned off-market properties from its site last May as part of a private-listing ban. A federal judge denied Compass’ motion for a preliminary injunction in the case earlier this month, allowing Zillow to continue enforcing its ban.
“Real estate has always been competitive and dynamic, and we expect that to continue,” a Zillow spokesperson said in a statement. “We remain focused on executing our strategy, investing in innovation and delivering long-term value for consumers, partners and shareholders.”