Simply announcing your open house in the MLS and putting up an “Open House” sign the day of the event won’t magically attract qualified leads. Top-level agents must use sophisticated marketing efforts to make the most of every open

High-quality photographs are at the heart of any property’s marketing plan. Listings with professional quality photos attract 90 percent more leads. Great photography will also help buyers make an emotional attachment to the property. Conversely, poor photography can lower

Background: Shant Banosian was the top producing loan officer at Guaranteed Rate in 2017, funding more than $457 million. He discusses the secret to his success as a mortgage lender in Massachusetts and explains why he can help agents

  Managing seller expectations is part and parcel to being a real estate agent, but that doesn’t mean it’s easy. Communication is key to forging lasting relationships between real estate agents and their clients. Solid communication helps avoid misunderstandings

  Learn how to grow your business through lead-generating open houses. Are you one of those agents who never hold open houses? Perhaps you prefer to spend weekends out with new clients, or maybe you figured out long ago

Learn how to handle a low appraisal, and how to prevent this in future sales. It happens to most agents sooner or later. Everything seems to be going along smoothly with your sale, and then you get the bad

Learn how to turn your happy clients into lucrative lead sources that supply you with business for years to come.   Sometimes, your work speaks for itself. Other times, your clients will speak for you. The agents who build

With 2016 well underway, your marketing plan should be set in action. Many agents we ask about marketing here at AgentEDU™ will immediately launch into tactics, without the context of larger goals or strategies. It makes sense, since tactics –

Love it or hate it, negotiating is an integral aspect of your real estate career. Some agents thrive on the rush they get from negotiating, while others wish that it wasn’t a part of the job at all. Wherever

To make a living selling real estate, you need clients. The life cycle of your leads – how you acquire them, convert them into paying clients, and handle the purchase and closing process – will define your business, but

Agent Publishing launches AgentEDU.com What are the best tactics for winning a multiple offer situation for your buyers? Do you know how to optimize your Yelp profile to attract potential clients? Are you a new licensee who needs to ramp

Email marketing plays a key role in driving sales for real estate teams. It’s a great way to stay top of mind with past buyers as they get ready for a new purchase, and an important way to convert

Challenge Premier/Signature Sotheby’s International Realty spends over seven-figures on it’s annual advertising budget. They sell vacation homes, therefore most of that money is spent on print advertisements outside of their primary Florida market. Since print ads are designed to

Challenge Premier/Signature Sotheby’s International Realty spends over seven-figures on it’s annual advertising budget. They sell vacation homes, therefore most of that money is spent on print advertisements outside of their primary Florida market. Since print ads are designed to