It’s easy to say that top producers in real estate are a “different breed” of agents. But that assumes that top producer status is somehow predetermined. It’s not. People aren’t born to top producer status – they earn it.

Lexington Public Schools is the best school district Greater Boston, according to educational rankings and review site Niche. Real estate agents should take note. Evaluating on criteria including academics, teacher performance, available resources and the quality of the schools’ facilities (among

There is a robust selection of apps for the Apple Watch, but these three are particularly useful for agents It was nearly a year ago that the Apple Watch finally hit the market, and since then, hundreds of apps and

1. Understand What They Want – Why do you believe that the potential client used your website? Could it be the access to all of the properties currently on the market? No. Could it be the information about community events that you

Social media is one of the best tools for keeping in touch with your current and past clients, but when used properly, it’s also a great way to generate new leads and new business. So, how can an agent

In an age where we can order groceries through Amazon and watch Wolf Blitzer via hologram, it seems a little old hat for real estate agents to include direct mail in their marketing campaigns. But it’s not. While the

These open house blunders are rookie mistakes Open houses present real estate agents with considerable opportunities for their business. In addition to the obvious benefit of showcasing the listing, they can also introduce the agent to dozens of potential clients for

It’s strange how little we hear about Generation X, because as consumers they are a pretty important group for agents to understand. Why? For starters, Gen Xers – which represents persons currently aged 36 to 50 – accounted for

When building your website or landing pages (or changing and improving the ones you may already have), a “conversion-first” approach to design and user experience is a must. Simply put: Great design builds trust and trust is and always

In a letter to the Consumer Financial Protection Bureau Director Richard Cordray written by the Association of Mortgage Investors, the group’s executive director, Chris Katopis, calls out TRID as being “well intentioned” but described an atmosphere of “legal uncertainty”

It’s a common saying in real estate that buying a home is typically the “biggest investment a person will make in his or her lifetime.” It’s common because it’s true. There’s a lot of money in real estate, and major purchases

1. Understand What They Want – Why do you believe that the potential client used your website? Could it be the access to all of the properties currently on the market? No. Could it be the information about community events that you

Are you one of the many agents underutilizing their Facebook page? Facebook is one of the most popular social media platforms on the planet. Free to use and easily accessible, it’s no wonder that the website now boasts 1.59 billion

What do home buyers want? This is a question with many answers. But with older generations shifting towards the rental market and Millennials – the biggest generation in history – entering the market, at least one homebuilder feels comfortable generalizing. Will

Breaking down the many barriers to credit erected in the wake of the mortgage crisis has been a slow process. Credit issues have kept older homeowners from selling and younger renters from buying. But according to Fannie Mae’s Q1 Mortgage Lender Sentiment

No two residential properties on the market are the same, and there isn’t one foolproof way of closing a deal on a home. As an agent, whether you’re selling new construction or reselling a home that is 15 years old,