It’s no secret that social media is one of the most effective complements to a real estate agent’s business, and indeed, 65 percent of agents use social media for their business, according to NAR’s latest Member Profile. In order

The real estate industry is no stranger to tech revolutions. The Internet forever changed how people buy and sell real estate, while the advent of high-resolution photography changed the art of listing a home. Listing homes on the Web

It was an experiment straight out of “2001: A Space Odyssey.” In an effort to gauge the accuracy of AI technology, researchers presented real estate journalist John Rebchook with several recommended listings. The recommendations, which were based on a

News flash: Americans love looking at homes, particularly via real estate apps. Just how much they love those apps, though, has been put into greater perspective by recent research from Google, which interviewed more than 1,000 people, conducted dozens

Many buyers want their homes to be outfitted with smart technology, but most homes don’t have it, according to a consumer survey from The Demand Institute. It’s an opportunity for sellers. Seventy-three percent of consumers agreed that having home automation

For more than two years, Move Inc. and the National Association of Realtors were embroiled in a legal feud with Zillow Group, Inc. that spanned two lawsuits and multiple countersuits. That is, until Zillow agreed to settle with the

The digital revolution has opened numerous technological avenues for agents to connect with consumers and strengthen their relationships with existing clients. With so many digital channels out there, though, it can be difficult to determine which ones offer value for your

America is a land of ratings. Whether it be primetime television, public schools or restaurants, American culture is uniquely suited to ratings systems, and our culture is awash in rankings, assessments and judgments. So it should be no surprise, really,

Approximately 80 percent of real estate’s top performing agents use the cloud, according to Austin-based real estate team The Eitel Group. It’s a testament to the technology that its application is nearly universal among the industry’s elite. But what are

Facebook is always evolving its offerings for businesses. One of the social network’s latest developments – one of particular interest to agents – is a bot that lives in its popular Facebook Messenger feature. Facebook Messenger’s bot function is still

REach, a tech accelerator that the National Association of Realtors launched in 2012 to fund real estate start-ups, recently announced the 2016 companies that will receive funding for their products. The seven companies that are part of the “2016

Technology has brought many innovations to the real estate industry. From instant MLS access to e-signatures, the business has become more efficient and mobile than in past decades. Despite those innovations, there are still core aspects of the business that technology can

Successful real estate agents know more than just the inner-workings of their market; additionally, they are knowledgable about a wide range of topics related to the buying and selling process, including ways to improve a listing’s marketability to prospective

There is a robust selection of apps for the Apple Watch, but these three are particularly useful for agents It was nearly a year ago that the Apple Watch finally hit the market, and since then, hundreds of apps and

Are you one of the many agents underutilizing their Facebook page? Facebook is one of the most popular social media platforms on the planet. Free to use and easily accessible, it’s no wonder that the website now boasts 1.59 billion

The website’s number of users has been steadily increasing over the years, with a 40 percent growth in 2015. The site’s latest increases in user growth follows News Corp’s acquisition of realtor.com’s parent company, Move Inc., in 2014. The