Gretchen Papineau is a vice president with Coldwell Banker in Andover.

Gretchen Papineau, a vice president with Coldwell Banker in Andover, shares her strategies for selling luxury homes.

3. Make sure the photos used to highlight the property are professional pictures, so like your clients, they come off as professional as possible.

2. Have interactive floor plans with excellent staging, so clients can mix and match furniture pieces that can cater to every style of décor. That will let the clients envision their new property with their own touch, and create conversation.

1. Be creative when targeting your audience. Showcase open houses and new luxury real estate at places your audience would be spending their time, such as country clubs, social clubs, and other gatherings where the upper class may be.

A 20-year veteran of the real estate industry, Gretchen Papineau is among the top 1 percent of all agents in the U.S. She has multiple designations (including her ABR, CRS, and GRI), and she is part of the Cyberstars Network, the Merrimack Valley YMCA board of directors, and Great Women to Know.