Jack Conway unveiled a new company brand, website and leadership at its annual convention. 

The new brand marries the modern vision and timeless values of its founder Jack Conway and remains a guiding principle for his daughter and President and CEO Carol Bulman, according to a company announcement. 

“This new brand perfectly reflects our modern spirit and vision for tomorrow,” Bulman said in a press release. “We are a strong and fiercely independent brokerage with innovative tools, stellar agents and global connections. Ournew brand portrays the company we are and the excitement we have for the future.” 

The company is also ushering in a third generation of Conway leaders.

Kaitlin Bulman Clifford, who has served as director of strategic projects for the last six years, was named CFO. In her new role, she’ll work closely with the executive leadership team on the company’s financial strategy as well as oversee the financial department. 

Bulman will shift from president and CEO to chairman and CEO, a move that will allow her to focus on providing direction and support for the company, as well as its partners. 

Vice President and COO Al Becker was promoted to president and COO. In his new role, he will lead department heads and managers toward the company’s strategic goals. Becker joined the company  12 years ago, and Bulman said his leadership contributed to breaking sales records year over year. 

“This group of leadership changes — our new advisory board, our new CFO and our new president — are major milestones for our company, sending a message to our clients, our community and all of you that we are committed to the strength of independence and family-owned.” said Bulman. 

The company also created an advisory board to help plot its future as the new leaders take charge. The members are: Carol and Michael Bulman, Becker, Clifford, Corie Bulman Nagle and Jay Chaisson as secretary.